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Butlins in search for direct shop for £5m parents brief

LONDON - Butlins is hunting its first direct marketing agency to encourage British families to switch from taking holidays abroad to spending them in the UK.

The Work: Private View

or commenting on how difficult it was in their days of job searching because they couldn't afford to brainstorm ...

Thomas Cook fixes on direct response

. The agency search follows the company's decision to shift its UK business' strategic and marketing department ...

People moves: Barrasso takes up role

will be responsible for developing relationships with appro-priate brands, customer acquisition and search engine

Google and Multimap join to deliver targeted online ads

LONDON - Internet search engine Google has teamed up with Multimap.com to deliver geographically...in online advertising and it's great that a major search engine of the calibre of Google has recognised ...

Integral Marketing expands frequent holidaymakers file

; Florida families; and family beach holidaymakers. The file can also be searched to deliver results ...

Virgin Atlantic: Private View TV - Gerry Moira

's search for iconoclastic icons moved on to 50 feistysomething Helen Mirren. I guess everyone over 35 can ...

Virgin Atlantic: When Stelios met Richard

they get bigger, perhaps because of our accounts, we're apt to move on and search out other smaller ones ...

Opodo flags up hotel service in online ads

The campaign uses the strapline 'Opodo was here' and is the first time the company has promoted its hotel-booking function, which has been relaunched to include a top-end search service called Opodo Special. The activity aims to flag up Opodo's credentials as a full travel service, rather than just a ...

Account wins

. Online travel firm ebookers has reappointed online communications agency guava for a pay-per-click search ... to optimise listings on search engines such a Google and espotting. Argos has hired search engine marketing ... Take Home', aims to further expand its web business through search marketing. Midland Co-op Travel ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.