06 Dec 2005
| by by Joe Lepper
LONDON - Data firm Capscan has announced the launch of a 'pay per search' address service portal
06 Dec 2005
| by Kevin May
Google is carrying out a pilot in the US of a new search service pay-per-call which sees online...offered by integrating search and telephony is
significant. "However, there should be as few barriers ...
06 Dec 2005
| by Media Week
, including the Incorporated Society of British
Advertisers, have called for Barb to lead the search ...
06 Dec 2005
| by Kevin May
dependent on content or search. "Generally, we are going to move to smarter targeting and a better ...
06 Dec 2005
| by Mark Etting
Monday. Neil has now been here six weeks and his salesboard box is as white as
pure-driven snow. Kevin is very much "on-message" as he tells Neil
starkly that he's "toast if he Frank the Blanks this week". Cue Neil
disappearing for some soul-searching in the toilet. He's back soon doing
deep ...
05 Dec 2005
| by by Sam Matthews
Using insight from the company's SwapitShop community, described as kids' eBay, the Cool Report offers youth insights, trends, views, behaviours and context.
Each month the online report will cover the top 20 items kids and teens have searched for. It will include month-on-month comparisons, top risers ...
05 Dec 2005
Ground.
Name a recent ad that worked on you: A search listing for local car hire
in the US.
What objects ...
, Positano.
What is your media diet?: Financial Times, The Guardian, Channel 4,
info.com (search engine ...
05 Dec 2005
that worked on you: British Airways pay-per-click
search ad.
What objects do you always carry with you?: Phone ...
02 Dec 2005
| by Ian Darby
The IPA is considering legal action over the search giant's plan to scrap agency commission...The row over Google's plan to scrap agency commission payments has
intensified, with the IPA set to take action against the search
giant. The IPA's Digital Marketing Group will meet on Monday ...
of the search medium's revenue. An IPA source said the meeting is likely to decide to lobby for a
referral ...
02 Dec 2005
This week, L'Oreal became the latest high-profile client to kick off the search for a global