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PR's leaders must go global - literally - to succeed

industry leadership. One referred to the search for a new CEO for my firm, Burson-Marsteller.

Philadelphia tourism campaign celebrates Franklin's 300th birthday

Greater Philadelphia Tourism Marketing Corporation (GPTMC), in conjunction with Ben Franklin Tercentennial, a civic group, is throwing a year-long party for Franklin's 300th birthday, using the slogan "Benergy." The effort launched with an exhibition, "Benjamin Franklin: In Search of a Better World ...

Goodyear taps Coyne after four-month search

. The decision comes after a four-month search that included Weber Shandwick and MS&L as finalists.

Sprint Nextel SVP leaves

. She has also worked for Ford. While the $27.4 billion company searches for a new communications ...

Google confirms it is to take 5% stake in AOL in $1bn deal

is to be created, so that AOL can sell search advertising directly to advertisers on AOL-owned properties, using a ... to buy and place search-related advertising across the AOL network. This partnership is an important next ...

Visit Scotland sets sights on brand partners

Visit Scotland is searching for commercial partners to help the country lure more visitors from

2012 Olympics appoints chief

-month international search. ...

Review of the year: 10 biggest marketing moments 2005

penetration of broadband, which allows greater scope for creativity, and the take-off of search engine ...

AOL content could be promoted on Google if acquisition goes through

LONDON – Google may give AOL preferential treatment in search results, according to reports ahead...content on Google and, in what would be a first for Google, include its logo in search results. The Financial Times reports that the two sides have agreed that AOL can run search advertising auctions and sell display ads on Google sites, promote its content in Google search results, and jointly develop video ...

Dakota Hotels hires Creative Tank to develop web strategy

The hotel chain will work with the agency to develop its website, email marketing, viral marketing as well as search engine optimisation and management of its database. The development of an online strategy comes as Dakota Hotels is expanding its chain with the building of new hotels in the outskirts ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.