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IPA prepares to take on Google

02 Dec 2005 | by Ian Darby

The IPA is considering legal action over the search giant's plan to scrap agency commission...The row over Google's plan to scrap agency commission payments has intensified, with the IPA set to take action against the search giant. The IPA's Digital Marketing Group will meet on Monday ... of the search medium's revenue. An IPA source said the meeting is likely to decide to lobby for a referral ...

Retailers increase adspend by 3% despite high street gloom

07 Nov 2005 | by by Daniel Farey-Jones

rapid growth of internet search advertising is clearly boosting a somewhat embattled advertising ...

Barclays Capital chief steps down

20 Oct 2005 | by Tom Williams

Barclays Capital, the investment banking arm of Barclays, is searching for a comms head following

Google drops Gmail name after 18-month trademark dispute

19 Oct 2005 | by by Julia Pearlman

an 18-month dispute between the US search engine, which has a stock market value of $54.4bn (£31.3bn ... , it will now be forced, as a result of inadequate IP searching and protection, either to give up ...

Media: Lifeline - Online adspend

14 Oct 2005

: The market kicks on in 2003 and 2004, thanks to new sources of revenue from paid-for search formats. Online ...

Hansard scoops PSG listing brief

13 Oct 2005

brief covering the flotation of its Property Search Group spin-off....L Bi said it planned to float the firm, which it acquired last year, on the AIM, valuing the company at between £15m and £18m. L Bi has a market capitalisation of £9.2m. PSG is the UK's largest private property search organisation. It runs a database of land search information, including details ...

GE Money to bring in direct agency for UK launch

12 Oct 2005 | by by Ben Carter

The financial services company, which is already using the AAR to look for a new advertising agency, has broadened its search and is inviting direct marketing agencies to pitch alongside above ... are pitching for the business. GE claims BBDO is unaffected by the search for new agencies. GE launched ...

Direct News: GE Money readies UK launch

12 Oct 2005 | by Ben Carter

The financial services company, which is already using the AAR to look for a new advertising agency (Marketing, 28 September), has broadened its search and is inviting direct marketing agencies ... is unaffected by the search for new agencies. GE launched GE Money in Ireland at the start of this year ...

One to watch: Zopa

12 Oct 2005 | by Joanna Bowery

down. The campaign pushes more borrowers than lenders to the business. Aug 2005: A search marketing ...

HTW expands planning with Reed appointment

30 Sep 2005 | by by Claire Billings

Reed's appointment ends a five-month search for a new head of planning at the agency, after the previous incumbent, Miranda Ross, left to join the digital agency Glue London. As well as overseeing the agency's planning function, Reed will focus on developing relationship marketing programmes for clients ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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