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Review of the year: 10 biggest marketing moments 2005

21 Dec 2005

penetration of broadband, which allows greater scope for creativity, and the take-off of search engine ...

Media: Strategy Analysis - Offering the best seats in the house

18 Nov 2005

of consumers are entertainment junkies, preferring to roam a large number of media spaces in search ...

This week: Marketing news from the national press

02 Nov 2005

BT is developing a search engine to take on Google. The engine, which has yet to be named

Cable conundrum

12 Oct 2005

.8m. Subscriber search The main stumbling block to the acquisition of subscribers is the extent ...

HP hands Modem consolidated brief

07 Oct 2005

HP has consolidated its pan-European search marketing and digital advertising business into Modem...that they are taking search marketing seriously and want to do more than bid management. They highlighted that they were looking for a strategic partner that can make search a critical part of the marketing mix." Search takes an increasing proportion of digital marketing spend every year. Clients spent around £200 ...

BlackBerry brand seeks media shop

07 Oct 2005 | by Ian Darby

late this year. RIM's search for a media agency follows the appointment of Leagas Delaney to handle ...

Campaign Digital Awards 2005: Best Ongoing Branding Campaign or Programme

07 Oct 2005

rich media, games, e-mail, competitions and search marketing. 02 took over the homepages of major ...

BlackBerry seeks media agency for £4m account

06 Oct 2005 | by by Ian Darby

BlackBerry product late this year. RIM's search for a media agency follows the appointment of Leagas ...

Google and Sun Microsystems set to challenge Microsoft with Java technology

05 Oct 2005 | by by Julia Pearlman

The US internet search group and software company will jointly promote the Java desktop, which ... of its search engine. It will begin the partnership by promoting wider use of the Google Toolbar, which appears as a separate element in web browsers and takes users straight to the search engine ...

Profile: Staying power - Russ Shaw, Marketing director, O2

05 Oct 2005 | by Ben Carter

in November 2004, it ended a long search by the operator for a top marketer to replace Cath Keers, who became ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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