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Virgin Mobile USA inks search service deal with JumpTap

15 Dec 2006 | by by Alex Donohue

LONDON - Virgin Mobile USA has agreed a deal with mobile search company JumpTap, to use its search...JumpTap said Virgin Mobile would be using its mobile-specific search engine to create a user-friendly service for the mobile network's 4m registered users. The new service will launch in February 2007 ... ringtone search service earlier in the year, and is now extending it to work across all Virgin Mobile ...

Visa shelves search for World Cup agency

13 Dec 2006 | by Ed Kemp

Visa has suspended its search for an agency to build on its sponsorship of the next two football

Yahoo! set to test search marketers

12 Dec 2006 | by Media Week

Yahoo! Search Marketing is introducing a new scheme within which search marketers will take exams...Media agencies and search marketing agencies will take the exams, designed to ensure standards of account management and relevancy of search results. The system has already been introduced in the US and the search engine is now working on a UK version. Yahoo! Search Marketing has an SEM accreditation scheme ...

MEC Interaction appoints Carstens as head of search

06 Dec 2006 | by by Alex Donohue

of search for its online division MEC Interaction UK....partner of Mediaedge:cia UK, and will work across all aspects of the company's search division including ... it is to integrate search into the total marketing mix." The appointment follows that of Sarah Heyworth from ... was attracted to Mediaedge:cia's focus on interaction and search, and its commitment to creating an integrated ...

Dell kicks off search for European online agency

06 Dec 2006 | by Ed Kemp

The firm has been in contact with a number of digital agencies regarding the pitch. The search is being led from Dell's US headquarters, which has issued agencies with the tender. Last month, Dell hired digital specialist AKQA to handle a project, but it is now seeking a permanent agency. Dell ...

Bigmouth Media combines with German search agency

04 Dec 2006 | by by Amy Dry

LONDON - Bigmouth Media, an independent UK-based internet search marketing agency, has merged...The deal, set up by private equity firm Carlyle, makes it the largest independent search marketing ... to be the world's first fully integrated search provider." Search marketing has expanded rapidly and now ... brands to buy and plan their advertising campaigns on internet search engines, such as bidding ...

DNA wins European search business for Starwood Hotels

01 Dec 2006 | by by Staff

LONDON - DNA has won the search marketing account for Starwood Hotels & Resorts in the north..., said: "This advantage will quickly position us at the cutting edge of search marketing in north ...

Direct News brief: Emirates recommences search for agency

29 Nov 2006

Emirates has recommenced its search for a direct agency. The Middle Eastern airline had spoken to a

Search for ITV chief executive to take up to three years

28 Nov 2006 | by Robin Parker

ITV has ruled out an immediate direct replacement for recently-departed chief executive Charles Allen with its appointment of BBC chairman Michael Grade as executive chairman.

Vital stats ... Opportunities for search marketers

28 Nov 2006 | by Media Week

are showing a strong appetite for Daniel Craig and Casino Royale. In the past four weeks, UK internet searches...Indeed, the share of UK internet searches for "james bond" have been soaring in recent weeks, up nearly seven times in the past four weeks, while the share of searches for "casino royale" were up nearly ... . In the past four weeks, 17% of searches for "james bond" sent visits to the Sony Pictures website, 15% sent ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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