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Channel 4 searches for movie sponsor

20 Dec 2006

Channel 4 is seeking a sponsorship partner willing to pay an estimated £4.5m a year to back movies across its entire portfolio of channels, following the decision by beer giant Stella Artois to bring the curtain down on its nine-year movie sponsorship on the channel.

Group M hires technology duo

18 Dec 2006

for adserving, campaign optimisation, sales tracking, search and business intelligence. The two will bring ...

Microsoft unveils global advertising site

15 Dec 2006

The site currently offers information for MSN, Windows Live, Live Search and Microsoft Office Online. The site comprises three main sections: advertise, research library and creative inspiration. The advertise section has details about advertising across the network, including audience data, ad format ...

NatMags digital division restructures sales teams

13 Dec 2006 | by James Livesley

for trade, search, and e-mail marketing, and all e-business relationship management. Julian Downing ...

Yahoo! set to test search marketers

12 Dec 2006 | by Media Week

Yahoo! Search Marketing is introducing a new scheme within which search marketers will take exams...Media agencies and search marketing agencies will take the exams, designed to ensure standards of account management and relevancy of search results. The system has already been introduced in the US and the search engine is now working on a UK version. Yahoo! Search Marketing has an SEM accreditation scheme ...

Bigmouthmedia is bought for £40.7m

12 Dec 2006 | by Alex Burmaster, European internet analyst forNielsen//NetRatings

Bigmouthmedia search marketing agency has been acquired by German search specialists Global Media...The deal was engineered by venture capitalists The Carlyle Group, which has invested in the deal in return for some equity in the enlarged group. Bigmouthmedia offers paid search as well as search engine optimisation and has been an acquisition target for some time. Bigmouthmedia chief executive Steve Leach ...

Generator finally fills new managing director position

12 Dec 2006 | by James Livesley

I-Level's consultancy business Generator has completed its year-long search for a managing director

The digital story will have to start evolving in 2007

12 Dec 2006 | by Steve Barratt

. But the story for 2007 will be how digital evolves from hype and search into real revenue generation and how ...

News Group unveils new mobile initiatives

12 Dec 2006 | by Olivia Solon and Philip Smith

with his/her camera phone. In doing this, users bypass web addresses or search engines and go straight ...

Incentivised advertising is pivotal for the future

12 Dec 2006 | by Richard Eyre

to click in search of the winning pixel. You've seen it hundreds of times at village fetes ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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