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Next initiates stores customer data push

13 Dec 2006 | by by Ed Kemp

for Next Directory Defa Durik is leading the search; the pitch is likely to take place early next year ...

Direct News: Next initiates stores customer data push

13 Dec 2006 | by Ed Kemp

Directory Defa Durik is leading the search; the pitch is likely to take place early next year. Next spends ...

Yahoo! hunts brand licensees for Answers service

12 Dec 2006 | by by Gareth Jones

of its recently launched social-search engine, Yahoo! Answers....early stages, but Yahoo! is considering licensing its social- search offering to internet service ... . Stephen Taylor, Yahoo!'s European regional vice-president and managing director of search, said the company is continuously exploring innovative ways of creating profit from the social- search engine ...

Mark Ritson on branding: Web discount will hit Thresher hard

06 Dec 2006

Last weekend awareness achieved critical mass with the news media picking up the story, and the subsequent publicity for the offer making it the most searched-for item on Google. No one, including Thresher, knows how many times the voucher has been downloaded and printed out so far, but conservative ...

News Analysis: Beating pureplays at own game

06 Dec 2006 | by Melanie Godsell

few hours in the gym this year. But sure enough, these were the 10 most searched-for items on the web ... , but Argos, Tesco and Currys made up the rest of the top five most searched-for sites in that week ... , in the process becoming the sixth most-entered brand on internet search engines. The firm's major offensive ...

Avon seeks agency for Colour relaunch

05 Dec 2006 | by by Ed Kemp

The aim of the activity will be to address the brand's dramatic slump in profits and modernise its image. In April, Avon posted a 67% fall in annual profits to £31.2m, following a major restructure that included wide-scale redundancy plans. The agency search is being led by Andy Watts, executive director ...

Ciao! prevails as Europe's favourite shopping portal

13 Nov 2006 | by by Amy Dry

search and navigation on products and our merchant offers, and also allows us to introduce new product ...

High street retailers fail to exploit the power of search

23 Oct 2006 | by by Ben Bold

the potential of search engines such as Google in the build-up to the pre-Christmas shopping spree....Research was conducted by online marketing specialist Global Media. The firm said that no major high-street retailer's name ranked in the top five natural listings when search terms, such as "Christmas gift", "iPod" and "Xbox", were entered, and that some big brands ranked outside the top 150 ...

Opinion: Marketing Society Forum - Is the future of retail online or can the high street be revived?

04 Oct 2006

and search services, which many consumers use at the start of their shopping process. ...

EBay challenges online stores with Express retail site

02 Oct 2006 | by by Staff

will provide related text-based search links. This service is due to launch in early 2007. In May, eBay linked up with another internet giant, this time Yahoo! . The two are partnering in the areas of search ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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