Glenfiddich searches for shop to handle £2m DM brief
07 Dec 2007 | by Kate Nettleton
Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency
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Integration: Searching for integration
07 Dec 2007 | by Suzanne Bidlake, associate editor (reports)
It's every marketer's dream to deliver true integration, but that is much harder to achieve than it might first appear.
The Week: Digital Reviews - HBOS appoints Profero
07 Dec 2007
Profero has won the search and digital media planning and buying account for HBOS group
The Week: Agencies on alert as Sky kicks off £20m digital pitch
07 Dec 2007
offline media planning and buying, and Diffiniti, which works on a part of Sky's search marketing business ... subscriber numbers. In March this year, the broadcaster separated out its search business from the online ... to handle search engine optimisation activity and Unique to work on pay-per-click. Speculation has ...
The Week: People news - Yahoo! swoops to sign Fahy
07 Dec 2007
to extend its advertising to highlight its range of services beyond search. ...
Nationwide reviews £20m media business
07 Dec 2007 | by Ian Darby
The business is currently held by Mediaedge:cia, which has handled the account for the past 12 years. The review will be handled by Oystercatchers, the agency search business that was recently launched by Suki Thompson, a founder of the Haystack Group, and Peter Cowie, the chief executive ...
London 2012 calls pitch
07 Dec 2007 | by Kunal Dutta
of London at the closing ceremony of the 2008 Olympics. The search comes as LOCOG finalises its commercial ...
Integration: Beyond multi-platform
07 Dec 2007 | by Jonathan Foster Kenny and Simon Baker, BusinessWeek
information), AviationWeek and Standard & Poor's. Others have included paid search to expand the audience ... beyond multi-platform in our search for ideas. It's important to note that to be truly "integrated ...
Digital Essays: Edelman - Beyond buzz: adapt or die
07 Dec 2007 | by Michael Wiley, head of digital strategy at Edelman
and communicate more effectively. You and your staff must understand how to utilise various search tools and how ... ? Are you employing digital video? Do you have a search engine optimisation strategy? Do you have ...
Integration: A Question of influence
07 Dec 2007 | by Lucy Jameson, DDB
How do we get the best from integration? Well, that may just be the wrong question. Perhaps we should ask ourselves whether we should be pursuing integration at all. All too often, integration becomes a knee-jerk search for a solution that works across all media, rather than a search for the best ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
