Profero has won the search and digital media planning and buying account for HBOS group
The business is currently held by Mediaedge:cia, which has handled the account for the past 12 years. The review will be handled by Oystercatchers, the agency search business that was recently launched by Suki Thompson, a founder of the Haystack Group, and Peter Cowie, the chief executive ...
The business is currently held by Mediaedge:cia, which has handled the account for the past 12 years. The review will be handled by Oystercatchers, the agency search business that was recently launched by Suki Thompson, a founder of the Haystack Group, and Peter Cowie, the chief executive ...
Finance firms' spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit-card companies on advertising and direct marketing, excluding search and email, fell by £15m or 28 ...
LONDON - Independent digital agency Profero has landed the search and digital media account...Profero beat incumbents Isobar and search agency Spannerworks to win the business, which also ... , headed by Ross Jenkins. The division combines search engine and affiliate marketing, media planning ... , including digital, while Spannerworks has also worked on the group s UK search activity. HBOS has been ...
LONDON - The BBC is in the hunt for a market research agency to handle its qualitative research roster across radio, online and future media output.
A spokesman from Shell s corporate comms department did not deny that a review was under way, but declined to provide further details and would not explain Shell s reason for seeking new agency support. It is believed that the energy company is in the very first stages of its search. Agencies currently working ...
The PR group has raided sister company VCCP for its Search Engine Optimisation outfit and called it Search Relations. The group claims the firm, headed by MD Paul Mead, will link PR with SEO in a ... relevant search, said BP Group chairman Kevin Murray. What we are doing is taking the world s biggest ...
, including insurance and loans. It has also begun searching for an agency to handle the business.
-services products, including insurance and loans. It has also begun searching for an agency to handle the business.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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