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Brand Republic's top stories of 2007

, when the search giant lined up a $3.1bn deal to buy online display ad network DoubleClick. Sorrell went ...

US regulator clears Google to acquire DoubleClick

to manage their search and display-ad campaigns. DoubleClick uses various techniques to help companies target their ads to specific internet users. Google stores its users searching habits in a way that can ... at consumers using particular search terms. Critics argue that Google and DoubleClick would be able to merge ...

Fru Hazlitt lands GCap post

and Co were appointed to assist the search. While Hazlitt is rumoured to be unpopular with The City, one ...

Match.com launches Facebook dating application

and search for dates on behalf of their single friends. Alternatively, existing Match.com members can ask ...

Blinkx adds food shows to line-up

LONDON - Blinkx, the video search engine, has announced a partnership with production company...HolidayKitchen.tv will show professionally-produced video recipes, while visitors to blinkx.com will be able to search the Holiday Kitchen s entire online cookbook via the site. The videos will then guide the viewer through a step-by-step demonstration of how to prepare recipes. Blinkx is also set to place ads ...

Empire Stores appoints Tamar to develop search

LONDON - Home shopping brand Empire Stores has appointed search marketing agency Tamar as its...Tamar will be tasked with implementing a structured search engine optimisation (SEO) campaign to increase Empire Stores online presence with the aim of attracting new customers and driving customer loyalty. Rebecca Smith, e-commerce manager at Empire Stores, said: As the convergence of the home ...

Google scoops Medium of the Year

of a Google press officer: “Google is a search engine, not a medium.”.... As the internet s leading search site; the owner of YouTube; the homepage for countless millions; and a purveyor ... on display will make this a certainty. Display revenue will never come close to search, though, and Google ... per cent share of online adspend in the UK, the vast majority of which is in sponsored search. Its ...

How much will consumers shop online for Christmas?

was the most searched for product by UK internet shoppers during November, according to figures from Hitwise. The data showed that there have been 13 times more online searches for the Wii games console so far ... discount shopping vouchers helped the word "vouchers" to become one of the top 10 fastest growing search ...

MEDIA ANALYSIS: Chasing the gadget bloggers

. And by September 2007, search engine Technorati was tracking more than 106 million blogs worldwide. Tech ...

Microsoft adds Multimap to mapping service

Virtual Earth and Live Search mapping offerings....of the Virtual Earth and Search teams in the online services group. Microsoft already offers 3D maps, birds eye ... , proximity searching, aerial images with map overlay, local information, and weather services to businesses ... , said: This acquisition will play a significant role in the future growth of our search business ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.