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LG in hunt for global digital and media networks

05 Dec 2007 | by Darren Davidson

LONDON - LG Electronics has kicked off a search for its first worldwide media agency network

Google invests millions in green energy plans

28 Nov 2007 | by Jacquie Bowser

the search giant wants to be involved in finding a better solution. Larry Brilliant, executive director ...

O2 head of sponsorship Amanda Jennings steps down

08 Nov 2007 | by Darren Davidson

It is understood Jennings is returning to her native New Zealand for a career break and will return to the UK in March 2008 to pursue new opportunities in the advertising and media industry. An O2 spokeswoman confirmed the departure and said it was in the process of beginning the search for a replacement ...

Google sets sights on the mobile world with Android

06 Nov 2007 | by Alex Donohue

The search giant has agreed a deal with a host of companies, including T-Mobile, Motorola, NTT DoCoMo, LG and HTC, dubbed the Open Handset Alliance. Google said it would allow wireless operators and manufacturers to access a software package incorporating an operating system featuring Google search for mobiles ...

US and European mobile ad market to top $5bn by 2012

31 Oct 2007 | by Alex Donohue

s projected figures took into account growth in ad revenues across voice-based search, text, SMS, Wap ... . The study, conducted by Opus Research s advisory service Local Mobile Search, also pointed to a blurring ... -party sources, as well as data from mobile search providers, portals and operators based in the US and Western ...

Motorola develops ads triggered by text messages

29 Oct 2007 | by Maria Esposito

Motorola said the software is capable of searching for specific words in text messages. It has the potential to detect words such as food or hungry and then send the mobile phone customers adverts for restaurants in their area. Kenneth Keller, Motorola s chief marketing officer, said: We have a technology ...

Telefonica signs search deal with Yahoo!

05 Oct 2007 | by Jacquie Bowser

LONDON - Yahoo! has signed a deal to make its oneSearch facility the main search service on Spanish

News Corp to launch MySpace mobile phone service

24 Sep 2007 | by Staff

, post pictures or search. The service is being launched by Fox Interactive Media, which oversees News ...

Google opens mobile advertising front

19 Sep 2007 | by Andrew McCormick

for mobile, as media owners continue to invest in made-for-mobile content. The search giant launched a search ...

ITV extends 4th Screen mobile ad deal

13 Sep 2007 | by Staff

During the trial, 4th Screen Advertising ran multiple mobile ad campaigns on the ITV Wap portal for brands such as Orange, O2, Nokia, Lynx, EA and Samsung. This new deal also includes ad-serving and sales for ITV s on-portal advertising inventory, as well as continuing with the media planning search marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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