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Opinion: Surprisingly, integration is still a hot topic

value for money by employing separate DM, display online media, offline media and search-only agencies ... if search-only agencies can remain competitive. They are up against increasingly mighty mainstream media ... and behind the scenes we're hearing from search engines that traditional agencies are now winning more major ...

Visit London awards SEO account to Steak

LONDON - Visit London has hired agency Steak to manage search engine optimisation (SEO)....awareness of Visit London within search results. Neil Stickells, head of search and media at Steak, said ...

iCrossing leads Cornhill Direct search marketing strategy for new website

agency iCrossing to deliver a search and social media strategy for the launch its "household economy...The campaign is based on an audit of online behaviour collected around the Cornhill Direct brand, the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance ...

Google study argues ads on YouTube have higher brand impact than on TV

in January, following the end of the Best Practice Funding commissions for search campaigns. The company ... activity and financial incentives. The search giant said it would use its London-based online ad ...

Government to sell Royal Mail stake to private operator

Normal 0 The Daily Telegraph claims TNT, which is part of the privatised former Dutch state postal service TPG and has become Royal Mail's main rival in the UK postal market, is the favourite ahead of Deutsche Post company DHL. The newspaper reports that ministers launched the search ...

PHD Worldwide appoints Scott Hagedorn as US chief

LONDON - PHD has ended its search for a chief executive in the US with the appointment of Scott

Marketing's Forward Feature List 2009

: Market research 25 March Digital report: Search April 1 April DM/SP Leagues ... Search 12 August Field Marketing and Experiential Leagues 19 August Loyalty 26 August ...

Bigmouthmedia appoints Stelter as head of client strategy

Stelter will head up the strategy team and drive initiatives to increase campaign integration and reduce client costs. He will be based in the agency's London office. Stelter has over a decade of experience in the search marketing sector. He was formerly director of business development for Texas ...

Public Sector: Campaign breakdown - Target students

an internet search on them unless they could first remove content from social networking sites. But almost six ...

Annual: Introduction

: anticipation of recession has meant an overdue reappraisal of the traditional models and a search for new ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.