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Queen's Christmas message cues the start of online sales shopping

Normal 0 The research, compiled by Transaction Partnership, suggests that at 3pm on Christmas day, people will begin searching for bargains. Last year, Christmas day was one of the biggest shopping days, and this year it is predicted that over 5.2m people will go online, according to online ...

LG Electronics appoints MindShare to digital brief

LONDON - LG Electronics has appointed Mindshare to handle its natural search and digital PR...website is optimised for search during its design and build phase. The strategy will pave the way for the ongoing natural search campaign to drive traffic to the website and conversions. Paul Meadows, general ... record in delivering results via integrated search campaigns as part of a wider media strategy ...

Visit London awards SEO account to Steak

LONDON - Visit London has hired agency Steak to manage search engine optimisation (SEO)....awareness of Visit London within search results. Neil Stickells, head of search and media at Steak, said ...

BBC launches iPlayer for kids

, the BBC iPlayer has received more than 250m viewing requests and was the most searched keyword in Google ...

iCrossing leads Cornhill Direct search marketing strategy for new website

agency iCrossing to deliver a search and social media strategy for the launch its "household economy...The campaign is based on an audit of online behaviour collected around the Cornhill Direct brand, the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance ...

Google study argues ads on YouTube have higher brand impact than on TV

in January, following the end of the Best Practice Funding commissions for search campaigns. The company ... activity and financial incentives. The search giant said it would use its London-based online ad ...

Bigmouthmedia to lead Cdiscount UK launch

the search marketing strategy for the launch of its UK operation.

Marketingmagazine.co.uk relaunches with new content and information services

ranking of the TV ads with the highest consumer recall. Users can watch the top ads and search a database ...

Google denies plan to ditch net neutrality

, Washington telecom and media counsel for Google posted on the search giant's blog that the firm ...

Bigmouthmedia appoints Stelter as head of client strategy

Stelter will head up the strategy team and drive initiatives to increase campaign integration and reduce client costs. He will be based in the agency's London office. Stelter has over a decade of experience in the search marketing sector. He was formerly director of business development for Texas ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.