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Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

value for money by employing separate DM, display online media, offline media and search-only agencies ... if search-only agencies can remain competitive. They are up against increasingly mighty mainstream media ... and behind the scenes we're hearing from search engines that traditional agencies are now winning more major ...

Banks pitch to work on Royal Mail stake sell-off

19 Dec 2008 | by Jacquie Bowser

's expression of interest. It is believed that Government ministers launched the search for private investment ...

Government to sell Royal Mail stake to private operator

16 Dec 2008 | by Daniel Farey-Jones

Normal 0 The Daily Telegraph claims TNT, which is part of the privatised former Dutch state postal service TPG and has become Royal Mail's main rival in the UK postal market, is the favourite ahead of Deutsche Post company DHL. The newspaper reports that ministers launched the search ...

Interflora vs M&S echoed by more AdWords clashes

09 Dec 2008 | by Daniel Farey-Jones

bidding on their trademarks as search terms, according to a branding lawyer.

British Council seeks digital and data agencies

03 Dec 2008 | by Jacquie Bowser

LONDON - The British Council is searching for a digital agency to redesign its Education UK website

Opinion: Use words wisely to win clicks and influence people

26 Nov 2008 | by Tom Griffiths

When a consumer searches for your product or service online, you have a couple of seconds to catch...search is an art. This is where position, message, pitch and tone can influence how you're perceived, how effective your ad copy is and, ultimately, how large your share of the search traffic will be. Rhetoric ...

Cheeze to handle Exclaimer's paid search and SEO account

24 Nov 2008 | by Jacquie Bowser

Exchange, has signed digital direct agency Cheeze to its paid search and SEO account without a pitch.

T-Mobile 'more minutes' ads banned

19 Nov 2008 | by Nikki Sandison

searched the other networks for better deals. "There's really no need to look up the back end of a cow ...

First Direct uses social networking to make banking personal again

18 Nov 2008 | by Alex Brownsell

relevant to them through searching by postcode. Jenny Southwell, head of e-marketing at First Direct, says ...

Opinion: The online race for the festive pound

17 Nov 2008 | by Esmee Williams

to make sense. Trying to sell deals on champagne while someone is searching for a new car is clearly ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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