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agency iCrossing to deliver a search and social media strategy for the launch its "household economy...The campaign is based on an audit of online behaviour collected around the Cornhill Direct brand, the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance ...
LONDON - Digital marketing agency Bigmouthmedia has won the search marketing brief for the UK...was selected for the campaign ahead of 10 rival agencies, including Lattitude, High Position, Search Works ...
to the fastest rising search terms as tracked by Google....the aggregation of the billions of search queries people type into Google arguably offers a glimpse ... 's former Republican vice presidential candidate Sarah Palin tops the list of fastest rising searches, ahead ... , all search queries are studied anonymously. Fastest rising search terms in the UK iPlayer ...
LONDON - The IPA is to partner with the Search Works to develop a search module for its advanced...The Institute of Practitioners in Advertising certificate, of which the search module is a part ... of professional development, said: "As search is now such a significant part of the media landscape it was essential to include a module dedicated to it in the IPA Advanced Certificate. "As The Search Works has ...
Mobile's 4.4m customers mobile search through its enhanced mobile portal...., will allow customers to access news, music, video and games, as well as Yahoo!'s oneSearch internet search ... , when a search for a football team is entered, Yahoo! oneSearch returns the latest scores, fixtures ... sponsored search results and contextually served sponsored listings within the Virgin Media mobile portal ...
LONDON - Virgin Media has signed up Yahoo to provide search facilities on Virgin Media's enhanced...news, music, video, games and entertainment, as well as Yahoo's mobile search offering, Yahoo oneSearch. The search service returns results directly in the first screen, removing the need for consumers to navigate through thousands of links to find the information they want. For example, when a search for a football ...
Flybe, the short-haul airline, is on the hunt for an agency to handle a digital project.
LONDON - The Steak Group, parent company of search-based communications agency Steak, has launched...Minute Steak will provide paid search management, including campaign set-up, optimisation ... managing director, said: "For some time we have been approached by clients who want to manage their search ... of successful search marketing to a new audience." Justine Wyness, head of marketing and sales at lingerie ...
LONDON - Flybe, the short-haul airline, is on the hunt for an agency to handle a digital project.
LONDON - LinkedIn, the business-oriented social network, has launched a new search service....The platform will offer members the ability to refine their searches for other members, using more ... will also help locate shared connections. Members can save searches and receive e-mail reminders when a search finds someone that meets the specified criteria Esteban Kozak, senior product manager at LinkedIn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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