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Digital & Direct brief: Figleaves appoints Profero

acquisition activity, initially comprising search and affiliate marketing.

Marketing Mole: Who does Google think you are? - Phil Geary, Marketing director, Holland & Barrett

k - Cached - Similar pages Phil Geary/Facebook This is Phil Geary's public search listing ...

John Lewis to release cover of Beatles classic

for the track in-store and searching for it online. The multi-million pound campaign, created by Lowe London ...

John Lewis to launch remix of Beatles classic

for the track in-store and searching for it online. The multi-million pound campaign, created by Lowe London ...

Has the pre-Budget report been good for you?

are targeting buyers much more, emphasising our web activity, where we know buyers start their searches. We ...

Why it pays to play in-store

what drives shopper decisions. While many marketers base their strateg-ies on US re-search ...

Football League seeks extra brands

The brand search is being led by commercial director Stewart Thomson. The three-year contracts will give the brands access to all 72 league clubs across three divisions. The Football League currently has two platinum sponsors, E.ON and Texaco, and three title sponsors - Coca-Cola, Carling ...

The Week in Marketing: 2 December 2008

search series, which began on Sunday on Sky One, is created and managed by M C Saatchi Sport ...

Banking buddies? The limits of how far brands can tap into social networking

by searching via postcode. Interestingly, First Direct is building its own social networking portal rather ...

Marketing Mole: Who does Google think you are? - Carl Ratcliff, Head of brand strategy and marketing, Five

for the broadcaster this year, most of Ratcliff's search results relate to coverage of Five's press releases. He ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.