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Media Week Essay - Digital Out-of-home

of correlation between out-of-home advertising and search. The results are amplified when digital out ...

FindaProperty.com branches beyond the South East

numbers of homebuyers and tenants looking online, search engine marketing is crucial....property searches, and to improve the quality of traffic through search engines by securing targeted ... . Strategy Our target audience was users conducting property-related searches in England and Wales. Our ... Following keyword research on search behaviour, which gave us millions of search terms that could ...

Young People - Introduction

According to recent research by TV marketing body Thinkbox, 64% of older kids (nine to 17) watch TV while surfing the internet and 73% actively multitask between the two. In fact, Google has even reported significant search spikes based on real-time TV content. With this in mind, it's not surprising ...

Young People - A fine balance

, ChildLine and NSPCC. Furthermore, the social network has no search facility, which provides an extra level of safety that some sites cannot guarantee. Seth says: "Search generates a lot of traffic and revenue ... connections To require search providers to make it obvious to users what level of search they are using ...

Yahoo in download first

Its UK ad campaign, which comprised a series of viral video ads, was aimed at raising awareness of Yahoo's mobile search product Yahoo oneSearch. It invited viewers to play an active part in the outcome of a romantic tryst between two characters, Harry and Sally. The short episodes were sent ...

Planet Media - A speed-read guide to the major developments of the week

, Minute Steak, to provide search marketing services to small and niche businesses, led by former director ... revives talks Microsoft is reportedly reviving talks to acquire Yahoo's search business in a deal ...

Evolve or die

creative specialist, the search specialist, and the full-service digital agency. And there are ever ... . However, Gavin Ailes, deputy managing director of The Search Works, reckons a period of consolidation ... ." I-Level's Creighton reckons the search specialists will find circumstances particularly challenging ...

I-Level appoints heads of search

LONDON - I-Level has promoted search directors Andy Mihalop and Jenny Kirby to lead its specialist...of digital. Davie launched I-Level Search and expanded it to a 32-strong team from a two-person department. Mihalop and Kirby will report to Mark Creighton, managing director of I-Level. He said I-Level Search is the fourth-largest search operation in the UK and is confident Mihalop and Kirby would take it to the next ...

Planet Media - the major developments of the week

will continue to look for new growth avenues despite terminating a proposed deal to sell ads on Yahoo search ...

Online Ad Networks - Faces to know

specialises in display and search advertising and its network extends to 15,000 websites, with a collective ... the group, such as creative, media and natural search arms something Allaway claims no other online ad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.