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Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

value for money by employing separate DM, display online media, offline media and search-only agencies ... if search-only agencies can remain competitive. They are up against increasingly mighty mainstream media ... and behind the scenes we're hearing from search engines that traditional agencies are now winning more major ...

Marketingmagazine.co.uk relaunches with new content and information services

17 Dec 2008 | by Staff

ranking of the TV ads with the highest consumer recall. Users can watch the top ads and search a database ...

Government to sell Royal Mail stake to private operator

16 Dec 2008 | by Daniel Farey-Jones

Normal 0 The Daily Telegraph claims TNT, which is part of the privatised former Dutch state postal service TPG and has become Royal Mail's main rival in the UK postal market, is the favourite ahead of Deutsche Post company DHL. The newspaper reports that ministers launched the search ...

Bigmouthmedia appoints Stelter as head of client strategy

12 Dec 2008 | by Jacquie Bowser

Stelter will head up the strategy team and drive initiatives to increase campaign integration and reduce client costs. He will be based in the agency's London office. Stelter has over a decade of experience in the search marketing sector. He was formerly director of business development for Texas ...

Incite appoints Pinto to associate role

08 Dec 2008 | by Staff

Pinto, who has expertise in financial services, FMCG and publishing, joins from Deep Blue Associates, a niche IT executive search firm. Prior to that she spent four years at Nunwood Consulting, becoming account director and leading projects for clients including Reckitt Benckiser. Roger Banks ...

Brightcove expands partner programme

08 Dec 2008 | by Dan Leahul

APIs are employed by a number of companies in advertising, analytics, mobile, search, and social media ...

IPA partners with the Search Works for online learning

04 Dec 2008 | by Staff

LONDON - The IPA is to partner with the Search Works to develop a search module for its advanced...The Institute of Practitioners in Advertising certificate, of which the search module is a part ... of professional development, said: "As search is now such a significant part of the media landscape it was essential to include a module dedicated to it in the IPA Advanced Certificate. "As The Search Works has ...

WhichMedia appoints Coyle for executive role

03 Dec 2008 | by Arif Durrani

Coyle joins the team from McCanns Digital and brings specialist digital media knowledge, including paid search and online advertising. He will be responsible for servicing WhichMedia's portfolio of business-to-business clients, including newly won accounts for Shop-equip, Fayrefield Foods and Omnitrack ...

ICrossing partners with Gridsum to expand into Asia

03 Dec 2008 | by Nikki Sandison

LONDON - ICrossing has formed a partnership with China-based search engine marketing agency Beijing...-country search capabilities in Asia, where the search market is expected to grow by $1.9bn ( 1.3bn) by 2011, according to iResearch. ICrossing currently manages paid and natural search marketing campaigns in 21 languages in more than 25 countries across the Americas, EMEA and Asia Pacific. Gridsum provides search ...

Opinion: Brand extensions

01 Dec 2008 | by Glenn Tutssel

of technology and filling it. This has allowed them to both carry on as the worlds most successful search ... or a search engine and their extensions, are fighting for the same shelf space and consumer attention ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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