to remove filtersWhy it pays to play in-store
02 Dec 2008 | by Nicola Clark
what drives shopper decisions. While many marketers base their strateg-ies on US re-search ...
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Interflora takes legal action against M&S for Google AdWord bidding
08 Dec 2008 | by Jennifer Whitehead
sponsored search term, as well as the misspellings 'Intaflora' and 'Inter-flora'. The companies are not breaking any of Google's AdWord policies by bidding on the word. The search giant changed its policy ... in the sponsored search slot. Normal 0 A spokeswoman for M S said that the company was "extremely ...
The Week in marketing: 4 November 2008
04 Nov 2008 | by Staff
to use the search company's Android operating system. The handset combines full touch ...
Burberry calls global pitch
30 Oct 2008 | by Caroline Lovell
LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency.
Opinion: What techniques can brands use to reach a female audience?
24 Oct 2008 | by Becky McOwen-Wilson
searching through listings in newspapers and magazines for something suitable. Research was also conducted ...
Yell pulls out of door-drop market
22 Oct 2008 | by Miranda Fitzgerald
competition from search engines, even though it has its own free online search offering, Yell.com. ...
Online spending figures tumble as financial crisis starts to bite
21 Oct 2008 | by Jacquie Bowser
of their squeezed spending resources, buying online gives them the opportunity to search and compare products ...
Interview with McDonald's chief marketing officer opens Virtual Fair
16 Oct 2008 | by Bill Britt
Visitors can take a virtual tour of the site and watch specialists discussing key areas of marketing techniques such as search marketing, digital video ads, online search panels, affiliate marketing, mobile marketing, design, marketing consultancy, ethnic marketing and sponsorship. The keynote speaker ...
Kickers calls comms planning review
16 Oct 2008 | by Anne Cassidy
push, which included paid search, social search and a microsite and was created by the digital ...
Financial crisis changes consumers' online habits
14 Oct 2008 | by Miranda Fitzgerald
of fast-moving internet search terms has been dominated by finance-related words in recent months ... him as a 'market menace'. UK internet searches for the words 'Robert Peston' have increased by 37 ... this summer year on year, while searches for summer sales trebled. Goad said: 'People are shopping around ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
