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iCrossing leads Cornhill Direct search marketing strategy for new website

agency iCrossing to deliver a search and social media strategy for the launch its "household economy...The campaign is based on an audit of online behaviour collected around the Cornhill Direct brand, the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance ...

Bigmouthmedia to lead Cdiscount UK launch

the search marketing strategy for the launch of its UK operation.

Panasonic launches talent search

LONDON - Panasonic is launching a Next Generation Talent online campaign with targeted social media driving people to nextgenerationtalent.co.uk.

We'll Call You - Argos

might be wrong, then we need to look at the article. Mktg - I think if you go to Google and search ...

Europcar awards media account to Mediavest

search business and Harrison Sadler to run its press and public relations campaigns. ...

Europcar selects Bigmouthmedia to handle search

LONDON - Europcar has awarded Bigmouthmedia its search marketing account to boost site traffic...Grand-Clement, Europcar's global sales and marketing director, said: "Search engine optimisation ...

Google's $125m book settlement could open up digital publishing

after the search company settled a lawsuit brought by publishers and authors over its book...will benefit from the settlement by being able to access snippets of books through search, as well as pay ... through Google Book Search under the settlement, as well as from sales of online consumer access ...

Hanft Raboy creates new Ask.com UK campaign

The new work promotes the search engine as the most effective online tool for answering people's questions. In a series of three TV commercials, a pregnant woman, a police officer and a schoolboy are followed as they go about their days, with characters at their sides answering unspoken questions. The TV ...

Toyota hires iCrossing to handle search marketing for IQ model

LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter...Digital agency iCrossing has been commissioned to boost Toyota's search engine visibility. Analysis drawn from iCrossing's linguistic profiling will inform the campaign strategy and provide Toyota with insights into the search intentions and language its customers use when it comes to researching and buying ...

Multimap teams up with toptable.com

Multimap has integrated Toptable's restaurant data into its maps by location. Users can search for a map and toptable's restaurant locations are indicated by a toptable star which is overlaid on to the map. Consumers then click on a star to view photography of a venue and information ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.