to remove filtersEuropcar awards media account to Mediavest
10 Nov 2008 | by Alison Donnelly
search business and Harrison Sadler to run its press and public relations campaigns. ...
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Google study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
in January, following the end of the Best Practice Funding commissions for search campaigns. The company ... activity and financial incentives. The search giant said it would use its London-based online ad ...
Toyota hires iCrossing to handle search marketing for IQ model
24 Oct 2008 | by Fiona Ramsay
LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter...Digital agency iCrossing has been commissioned to boost Toyota's search engine visibility. Analysis drawn from iCrossing's linguistic profiling will inform the campaign strategy and provide Toyota with insights into the search intentions and language its customers use when it comes to researching and buying ...
Telegraph signs Autotrader for redesigned motoring channel
17 Oct 2008 | by Staff
Motoring website and magazine Auto Trader will power a search engine for new and used cars and bikes on the Telegraph site. It is one of a number of new initiatives being introduced to the Motoring channel as the Telegraph continues with its redesign of TCUK. In July, the Telegraph.co.uk home page ...
EasyCar.com assigns SEO account
16 Oct 2008 | by Fiona Ramsay
LONDON - EasyCar.com has appointed search engine optimisation and online brand agency LBi Netrank...with its SEO drive. Bill Jones, CEO at easyCar.com, said: With added search effectiveness, we are sure ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
seekers by entering their names into search engines to assess their profile. Many business schools now ...
Sector Insight: Car retailing
07 Oct 2008 | by Jane Bainbridge
offer online search tools. The leading car dealers in the UK are Pendragon, Inchcape and Lookers, all ...
What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
products they are buying. The research also found that 70% of consumers are searching the internet ...
McDonald's and Toyota among first sponsors of MySpace Music
25 Sep 2008 | by Fiona Ramsay
partnerships with the major labels. The revamped site allows users to search for music videos, artist profiles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
