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LG Electronics appoints MindShare to digital brief

LONDON - LG Electronics has appointed Mindshare to handle its natural search and digital PR...website is optimised for search during its design and build phase. The strategy will pave the way for the ongoing natural search campaign to drive traffic to the website and conversions. Paul Meadows, general ... record in delivering results via integrated search campaigns as part of a wider media strategy ...

BBC launches iPlayer for kids

, the BBC iPlayer has received more than 250m viewing requests and was the most searched keyword in Google ...

Steak lands SEO contract for Visit London

LONDON - Communications agency Steak has been hired by Visit London to manage search engine...strategy for putting our wider marketing objectives into practice online." Neil Stickells, head of search ...

Google study argues ads on YouTube have higher brand impact than on TV

in January, following the end of the Best Practice Funding commissions for search campaigns. The company ... activity and financial incentives. The search giant said it would use its London-based online ad ...

Jellyfish wins mulitmillion pound contract with Brightside Group

LONDON - Paid search agency Jellyfish has won a three-year contract with financial services outfit

Yahoo cuts user data retention time

Under the new policy, Yahoo will anonymize user log data within 90 days, with limited exceptions for fraud, security and legal obligations. Currently, it retains such data for 13 months. Yahoo will also expand the policy to apply not only to search log data but also page views, page clicks, ad views and ad ...

Bigmouthmedia lands UK search account for France's Cdiscount

LONDON - Digital marketing agency Bigmouthmedia has won the search marketing brief for the UK...was selected for the campaign ahead of 10 rival agencies, including Lattitude, High Position, Search Works ...

Barra appointed SEO manager at Cheeze

LONDON - Marco Barra has been appointed search engine optimization manager at digital direct agency...Barra, a former search marketing manager at Moneyfacts, the financial price comparison site, will report to Cheeze group account director Ashley Spooner. At Moneyfacts, Barra was responsible for traffic acquisition and retention strategies, as well as working on display and website development. Barra ...

PHD Worldwide appoints Scott Hagedorn as US chief

LONDON - PHD has ended its search for a chief executive in the US with the appointment of Scott

Washington Post chief joins Facebook

was Google's most searched for term in 2008, ahead of the BBC, YouTube and eBay. On the board, Graham ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.