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Google study argues ads on YouTube have higher brand impact than on TV

in January, following the end of the Best Practice Funding commissions for search campaigns. The company ... activity and financial incentives. The search giant said it would use its London-based online ad ...

Ricoh hires Curious Digital for pan-European brief

and content development, web analytics and search engine optimisation strategies, which will be rolled out ... work with Curious to enhance our online advertising and search marketing across Europe" As part ...

Clarion lands text comparison launch

retailers in their area. The PR campaign will highlight its advantages over searching online for deals ...

Andrew Walmsley on paid search and SEO

see this in the search market every day. Some search you have to pay for; some is free. Which should ... answer? Pay-per-click (PPC) search and search engine optimisation (SEO) have different purposes ... . This is where your core messages can be communicated, providing the backbone of your relations in search ...

Vertu hunts global shop

. The search for an advertising agency comes shortly after Vertu appointed the De Beers marketing director ...

Vertu hunts global shop

. The search for an advertising agency comes shortly after Vertu appointed the De Beers marketing director ...

Digital Viewpoint: The invisible web

years. He was referring to the iPhone and the Android mobile platform, that make searching from your ...

The Marketing Profile: Dominic Chambers of LG

search for aspiring models to star in an ad for its Secret handset. Chambers refuses to be drawn ...

Best of the tech blogs

Posted by Paul Stallard paulstallard.wordpress.com 3 October - The Guardian has reported that search engine king Google is launching technology that will have PR agencies searching for news content on blog posts. Nothing new I hear you say, but this time the optimised Google Blog Search will find and arrange ...

The Crisis Clientside

insights. During a credit crunch, customers are searching for companies and brands that look after them ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.