Sponsorship agency leagues
17 Jun 2008 | by Nicola Clark
. Ipsos noted that, on the whole, contract renewals and the search for new sponsors of existing properties ...
year, we have consolidated what we consider to be the digital basics - pay- per-click, search, display ... just ask their agency to handle online advertising, and brief separate agencies for search, analytics ... gam-ers love because it makes their play feel more real,' he says. Search will continue to play a big ...
. Ipsos noted that, on the whole, contract renewals and the search for new sponsors of existing properties ...
with Virgin Media raged on. The brand also significantly increased its investment in search and affiliate ... , and does not include any online search, sponsored links or affiliate marketing. Any surprises among ...
But the dramatic changes of 2006 were less evident in 2007 as businesses moved to integrate what used to be known as 'new media' more fully. All this was played out as social networking sites such as Facebook rocketed up the agenda and Google progressed beyond search with the launch of ad formats ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.