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Royal Navy seeks digital agency

22 Dec 2009 | by Joe Thomas

using digital channels such as mobile, social media and search. COI Interactive Services said: 'Digital ...

Crisis-hit Eurostar discovers social media users want more than marketing

20 Dec 2009 | by Daniel Farey-Jones

on the Little Break Big Difference campaign website by Saturday evening. Today a Google search for 'Eurostar ...

BR Video: Public unconvinced over collection stores for online retailers

16 Dec 2009 | by Staff

It was recently reported that Amazon had launched a property search to find high street stores where consumers would be able to pick up bigger items such as TVs and PCs rather than have them delivered to the home. Additionally the stores would also allow Amazon to circumvent the effects ...

Ann Summers hijacks online BA strike interest

15 Dec 2009 | by Jacquie Bowser

users searched for the latest news on the industrial action, a sponsored ad promoting the retailer ... manoeuvre. @funky72 wrote: " Enter ba strike into Google for example of great tactical search advertising ... nice work Ann Summers :)" @annaats said: "Some nice rapid response paid search ads around the BA ...

bmi ad targets strike-threatened British Airways

15 Dec 2009 | by Alex Brownsell

the prospect of cancelled flights. To target travellers in search of an alternative, Lufthansa-owned bmi has ...

Top 10 marketing moments 2009

15 Dec 2009 | by Nicola Clark

.5% of the total ad market. The vast majority of that figure came from search advertising (a figure later revised ...

X Factor single given digital push amid price war

14 Dec 2009 | by Daniel Farey-Jones

almost one million strong customer database as well as using paid search marketing around terms ...

Brands struggle to kick the sales promotions habit

11 Dec 2009 | by David Benady

sharp spike in online searches for discount codes, he says. Ramsey argues that brands need to ensure ...

Trading Places (11 Dec): This week's people moves in advertising, marketing and media

11 Dec 2009 | by Staff

) I-level , the digital agency, has made two senior appointments, boosting its media, search and technological expertise. Greg Shickle will take up the role of search director in January. He will be responsible for I-Level's paid search clients including Orange. Additionally, Oscar Romero will oversee ...

Viral View - Tips for success

11 Dec 2009 | by Jimmy Maymann

for the marketer and useful to consumers because they don t have to search for your online presence or wait ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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