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Twitter passes 60m international unique users

23 Dec 2009 | by Staff

tweets into their developing real-time search offerings. Bloomberg recently reported that the deals ...

Royal Navy seeks digital agency

22 Dec 2009 | by Joe Thomas

using digital channels such as mobile, social media and search. COI Interactive Services said: 'Digital ...

Crisis-hit Eurostar discovers social media users want more than marketing

20 Dec 2009 | by Daniel Farey-Jones

on the Little Break Big Difference campaign website by Saturday evening. Today a Google search for 'Eurostar ...

Battle of the brands: Harrods versus Selfridges

16 Dec 2009

the spotlight includes homepage, navigation and search, content, presentation, interaction and brand and persuasion. Overall, Harrods had a better showing with Selfridges losing out in the navigation, search ... (10) 9 9 Navigation search (25) 19 14 Content (25) 22 18 ...

Battle of the brands: CNN versus Sky News

16 Dec 2009

of user experience. Criteria under the spotlight include homepage, navigation and search, content ... /25 The navigation and search are good overall. Areas for improvement include the visibility of the navigation ... . And links within articles lead to search results and comments - an unexpected result. Presentation 14 ...

Battle of the brands: Amazon versus Play

16 Dec 2009

homepage, navigation and search, content, presentation, interaction and brand and persuasion. Overall ... is slightly fiddly with the hover over effect. Excellent search results with stock availability are shown ... information is one level deeper than on Amazon (within Help'). Search results don't tell you when an item ...

Jellyfish hired by ExtremePie for paid search work

16 Dec 2009 | by Sara Kimberley

-figure paid search account....The paid search agency won the account without a pitch and will work to increase sales ... search marketing in-house. The win for Jellyfish follows a raft of new successes for the agency, including the recent appointment by Fairpoint, the consumer financial services group, to its 3m paid search ...

Ann Summers hijacks online BA strike interest

15 Dec 2009 | by Jacquie Bowser

users searched for the latest news on the industrial action, a sponsored ad promoting the retailer ... manoeuvre. @funky72 wrote: " Enter ba strike into Google for example of great tactical search advertising ... nice work Ann Summers :)" @annaats said: "Some nice rapid response paid search ads around the BA ...

Apple products top online search terms ahead of Christmas

15 Dec 2009 | by Jacquie Bowser

LONDON - Apple's iPhone and iPod Touch devices are currently the most searched for products...The iPhone picked up 1.75% of all product searches in the UK during the week ending 5 December and 14.01% of all mobile phone searches. Apple's iPod Touch was the second most searched for product with 1.29%, while the iPod Nano was the ninth most searched for product, with 0.5% of all product ...

X Factor single given digital push amid price war

14 Dec 2009 | by Daniel Farey-Jones

almost one million strong customer database as well as using paid search marketing around terms ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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