using digital channels such as mobile, social media and search. COI Interactive Services said: 'Digital ...
the spotlight includes homepage, navigation and search, content, presentation, interaction and brand and persuasion. Overall, Harrods had a better showing with Selfridges losing out in the navigation, search ... (10) 9 9 Navigation search (25) 19 14 Content (25) 22 18 ...
of user experience. Criteria under the spotlight include homepage, navigation and search, content ... /25 The navigation and search are good overall. Areas for improvement include the visibility of the navigation ... . And links within articles lead to search results and comments - an unexpected result. Presentation 14 ...
homepage, navigation and search, content, presentation, interaction and brand and persuasion. Overall ... is slightly fiddly with the hover over effect. Excellent search results with stock availability are shown ... information is one level deeper than on Amazon (within Help'). Search results don't tell you when an item ...
the prospect of cancelled flights. To target travellers in search of an alternative, Lufthansa-owned bmi has ...
.5% of the total ad market. The vast majority of that figure came from search advertising (a figure later revised ...
sharp spike in online searches for discount codes, he says. Ramsey argues that brands need to ensure ...
Google is building on its maturity in its own category, search, to launch a series of aggressive...Pouros, chief operating officer at search marketing agency Greenlight, believes this could be the death ...
8 million over the next 12 months. Efficient Frontier will handle paid search marketing campaigns ...
is likely to spark a fresh search for ways to make online news pay.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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