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Thinkbox in four-week campaign to promote effectiveness of TV ads

, because the report combined spend for everything directed online, including classified, display and search ...

Jellyfish hired by ExtremePie for paid search work

-figure paid search account....The paid search agency won the account without a pitch and will work to increase sales ... search marketing in-house. The win for Jellyfish follows a raft of new successes for the agency, including the recent appointment by Fairpoint, the consumer financial services group, to its 3m paid search ...

European web users stop searching after first 10 results, report reveals

LONDON - Nearly half of European internet users give up on using a search engine if they do...not want to browse several search results pages are demanding when using a search engine and expect the top of the list to contain the most relevant search results. More than 40% of users give up checking after the first 10 search results, while 70% give up after scanning 20 search results. A third of European ...

Greg Dyke calls for end to BBC Trust and questions James Murdoch

predicted good fortune for Channel 4, which is searching for a new chief executive to replace Andy Duncan ...

Google keen to work with newspaper publishers to make online content pay

weeks, Rupert Murdoch has hinted News Corp will remove stories from Google's search index as a way ...

PLANET MEDIA: Media Week's weekly news round-up

the internet. We are surrendering our hard-earned rights to the search engines and aggregators, and the out ...

MEDIA MOVES: Latest people moves in media

-level, the digital agency, has made two senior appointments boosting its media, search and technological expertise. Greg Shickle , who brings with him more than five years of search experience, will take up the role of search director in January. Additionally, Oscar Romero will oversee the Procter Gamble international ...

Yahoo and Microsoft seal landmark search deal

LONDON - Yahoo and Microsoft have cemented their search deal, a move that will result in Microsoft...search. Yahoo, in return, will become the exclusive worldwide sales force for both companies' premium search advertisers outside of display. Each company will maintain its own separate display advertising ... Google, which commands more than 80% of all UK search spend. A joint statement said: "Microsoft ...

I-Level hires Shickle and Romero to boost search team

LONDON - I-level, the digital agency, has made two senior appointments, boosting its media, search...Greg Shickle, who brings with him more than five years of search experience, will take up the role of search director in January. He will be responsible for I-Level's paid search clients including Orange. He joins from Carat Digital where he was head of search, managing a team of 12 search executives ...

Bebo's Podd to head sales at RDF Media

responsibilities will include searching out new AFP opportunities for the RDF Media group as a whole, as well ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.