to remove filtersBrands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
sharp spike in online searches for discount codes, he says. Ramsey argues that brands need to ensure ...
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Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
.5% of the total ad market. The vast majority of that figure came from search advertising (a figure later revised ...
Agencies line up for Bordeaux wine task
03 Dec 2009 | by Staff
premium brand in a bid to stave off competition from the New World. The search for an agency follows a ...
Video: Drench unveils hamster jazz band ad
30 Nov 2009 | by Jacquie Bowser
The ad, created by CHI Partners, features four hamsters performing in a band called 'The Clever Hamsters'. Chosen after a nationwide search, 'The Clever Hamsters' perform a note-perfect jazz track, while keeping themselves topped up with Drench spring water. The ad, which can be found ...
Coca-Cola hires Top Gear's 'Original Stig' to promote 'designated driver' campaign
30 Nov 2009 | by Joe Thomas
consumers to type in their town or postcode to search for participating outlets. Normal 0 ...
Weetabix 'inside your search' by WCRS
26 Nov 2009
behind a search engine as being the work of one woman....The digital ad follows the campaign's premise of 'someone's had their weetabix today' and invites users to interact with the site www.insideyoursearch.com by typing a search term of their choice for the woman to return. Visit the WCRS Work Showcase. ...
Peperami announces "crowd-sourcing" prize winners
24 Nov 2009 | by Staff
The snack brand today announced that Kevin Baldwin, a copywriter from London and Rowland Davies, an ex-creative director from Munich, had scooped the prize. The competition, which bypassed traditional agencies in search of a creative idea, sparked outrage in adland. Noam Buchalter, marketing manager ...
Brands back lessons about online advertising for UK children
24 Nov 2009 | by Fiona Ramsay
agreed to fund an extension of the ASA's remit to include search marketing on websites, reflecting ...
Mindshare scoops Ocean Spray brief
19 Nov 2009 | by Staff
by East, features two women on the search for the ultimate health and beauty treatment. One execution ...
Jamie Oliver partners with Match.com to create food-lovers dating website
17 Nov 2009 | by Jacquie Bowser
From today, users can visit www.jamieoliver.com/dating and tap into match.com's 6.5 million members to find a companion. It is free to register on the site and new members will be able to access match.com's top tips on how to write the perfect profile, as well as use the advanced search ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
