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BR Video: Public unconvinced over collection stores for online retailers

16 Dec 2009 | by Staff

It was recently reported that Amazon had launched a property search to find high street stores where consumers would be able to pick up bigger items such as TVs and PCs rather than have them delivered to the home. Additionally the stores would also allow Amazon to circumvent the effects ...

Top 10 marketing moments 2009

15 Dec 2009 | by Nicola Clark

.5% of the total ad market. The vast majority of that figure came from search advertising (a figure later revised ...

Brands struggle to kick the sales promotions habit

11 Dec 2009 | by David Benady

sharp spike in online searches for discount codes, he says. Ramsey argues that brands need to ensure ...

Twentysix London's affiliate division lands Daxon as first client

10 Dec 2009 | by Daniel Farey-Jones

Daxon already works with Twentysix on search engine optimisation and web management. The division ... . Chung will be working closely with Twentysix's search director Ryan Scott, who said: "Affiliate marketing is a rapidly growing channel with a clear synergy with search. "This is shown in the fact ...

Mobile coupon usage to triple over next five years

09 Dec 2009 | by Jacquie Bowser

searches. "For example, when you are in the mall and you have your smartphone on you with your downloaded ...

And in the real world... GM, BBC, Google, CBS and Tesco

09 Dec 2009

are considering launching joint websites in which to sell articles a move to defend themselves against search ...

Report suggests Amazon is looking at creating a high-street presence in UK

07 Dec 2009 | by Joe Thomas

, the internet retailer has begun a search for high-profile sites across the country. It added that the American ...

Brands begin to dance to the tune of social media

02 Dec 2009 | by Adam Woods

and growing influence on natural search results. Brands that take a healthy role in online conversations that concern them will be repaid in better natural search rankings for their sites and social-media pages; by con trast, those that ignore them may find their search results dominated by negative comments ...

Mark Kleinman on marketing and the City: Marc Bolland leaves the Morrisons' brand in good shape

01 Dec 2009 | by Mark Kleinman

customers. Morrisons appointed head-hunters only last week to search for Bolland's successor, but already ...

Special Report, Direct Marketing: charting the route to integration

17 Nov 2009 | by David Benady

with the 10 weeks before it.' Along with the above-the-line work, the brand ran an online search campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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