to remove filtersbmi ad targets strike-threatened British Airways
15 Dec 2009 | by Alex Brownsell
the prospect of cancelled flights. To target travellers in search of an alternative, Lufthansa-owned bmi has ...
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Crisis-hit Eurostar discovers social media users want more than marketing
20 Dec 2009 | by Daniel Farey-Jones
on the Little Break Big Difference campaign website by Saturday evening. Today a Google search for 'Eurostar ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
.5% of the total ad market. The vast majority of that figure came from search advertising (a figure later revised ...
Holiday Cottages Group hires agencies for £8m brief
09 Dec 2009 | by Joe Thomas
8 million over the next 12 months. Efficient Frontier will handle paid search marketing campaigns ...
Efficient Frontier to handle Britannia Hotels' search campaigns
25 Nov 2009 | by Jacquie Bowser
LONDON - Britannia Hotels has appointed Efficient Frontier to manage its search campaigns in the UK....Efficient Frontier will use its predictive modelling technology to maximise the sales uplift from search. Britannia Hotels owns 35 hotels across the UK, including the Britannia Hotel in Manchester ... at Efficient Frontier, said: "Search marketing is a highly complex environment, demanding sophisticated bid ...
Travelodge kicks off £2.5m ad pitch
05 Nov 2009 | by Kate Nettleton
arrangements. The search, which is being managed by the AAR, kicked off last month, with a number ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
on organic search. 'It is the principal driver of reach, along with interaction with social media. It is all about the number of people who search for your content,' adds Effik. While social media has evolved ...
Travelodge kicks off search for digital advertising shop
15 Oct 2009 | by Matt Williams
Travelodge, the budget hotel chain, is on the hunt for an agency to handle its digital advertising account.
VisitEngland sponsors competition for eccentric local events
08 Oct 2009 | by Alex Brownsell
a public vote to determine England's most quirky pastime, and it searching for a national media ...
Visit England launches social media wizard for tourism industry
29 Sep 2009 | by Staff
The wizard has been created by Rehabstudio. In nine steps it takes business through different types of social media available and how to use them. Sites covered include YouTube, Twitter, Trip Advisor and Flickr. It also looks at the ins and outs of search engine optimisation, maximising your ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
