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Google Wave gets internet users in a froth

30 Sep 2009 | by Darren Davidson

The new tool will be open to 100,000 invitees from 1600BST today -- with each nominee allowed to invite a further five people. The search term "GoogleWave" is one of the top trending topics on Twitter, with users asking other users for an invitation. Thousands of Twitter users are tweeting statements about ...

Vodafone launches 360 services with 'Red heads' ad campaign

30 Sep 2009 | by Fiona Ramsay

culturally closer to customers,' he added. Actress Eva Mendes features in one execution to promote search ...

Thinkbox questions IAB ad spend claims

30 Sep 2009 | by Sara Kimberley

.9%. The IAB report reveals that paid search spend accounted for well over half of all online ad expenditure - 1.05bn - in the first half of 2009. Classified search spend rose 10.6% year on year to 385m. Online ... advertising), and, overwhelmingly, search marketing. They should be judged individually." ...

Online adspend overtakes TV

30 Sep 2009 | by Fiona Ramsay

(PwC) and the World Advertising Research Centre, paid-for search continued to grow, with a 6.8% increase on the first half of 2008. Marketers invested 1bn in search during the first six months ...

Internet outstrips TV but total ad spend plummets 17%

30 Sep 2009 | by Daniel Farey-Jones

of 1.75bn. The 4.6% growth in all forms of online advertising -- paid-for search, display ... expected because of the recession, which has accentuated marketers' search for certainty. "The internet ... (including online TV advertising), and, overwhelmingly, search marketing. "They should be judged ...

UK online advertising spending overtakes TV

30 Sep 2009 | by Staff

The report found that internet expenditure grew to 1.75 billion, making up 23.5 per cent of the total. The vast majority of that figure comes from search advertising. TV took 21.9 per cent of the market, with press and DM on 18.5 per cent 11.5 per cent respectively. Overall, ad spending fell by 3 ...

How marketers can manage their relationships with ad networks

29 Sep 2009 | by Victoria Furness

car-related search or visited a vehicle-financing site. Behavioural targeting increased brand ... users Movie-search website FindAnyFilm.com was developed for the UK Film Council by digital agency ...

Full stream ahead

29 Sep 2009 | by James Silver

actively search for subject matter online after hearing it on the radio. Digital streaming formats allow ...

Galloway signs up two clients

29 Sep 2009 | by Sara Kimberley

of the launch of his new search agency, Bluepost Digital, on 1 October....Thomas Cook-owned hotel comparison site Hotels4U.com and travel comparison site On The Beach have appointed his search agency. Collectively, the online comparison sites spent 300,000 across all media from September 2008 to August 2009, according to The Nielsen Company. Galloway, who left digital ...

Visit England launches social media wizard for tourism industry

29 Sep 2009 | by Staff

The wizard has been created by Rehabstudio. In nine steps it takes business through different types of social media available and how to use them. Sites covered include YouTube, Twitter, Trip Advisor and Flickr. It also looks at the ins and outs of search engine optimisation, maximising your ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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