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CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

favourite was a bloke in Bath who had his beloved Defender nicked. Two and a half years searching later, he ...

We Want Action

. They don't take what you say at face value and simply convert to your cause; they search the internet ... search is not straightforward. Basic analytics can tell you how many visitors you received from natural and paid-for search and what the search terms were. That was fine when the sole access to the internet ...

Get Real

. When there's more traffic to social sites than there is to search engines, when more than 50 per cent ... executions get most traction, what touchpoints best drive search activity, what mobile phones they're using ...

Beyond Distraction

, social media networks, search engines - many would be lying if they did not admit that switching off can ... -like vernacular - or "Googlish" - that you type constantly into the search engine when you are craving engagement ...

Content is King

You can't turn a corner in medialand these days without bumping into the "bought, owned, earned" model of marketing. It divides communications strategy into bought media (advertising, sponsorship, search), owned media (branded content and platforms) and earned media (social networks such as Facebook ...

Very.co.uk bids to interest young mothers

advertorials, animated display ads, search and PR. Follow-up email activity will target consumers who watch ...

Google's 'Priority Inbox' to affect email marketing strategies

The new service is being rolled out to users of Google s Gmail system this week. It creates a two-tier inbox: one for priority mail ; and another for the remainder of a person s emails. Google will also retain its spam filtering system. The internet search giant has come up with the priority system ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

for the truly integrated agency Social v search The pros and cons of search versus social, by EHS 4D ...

Mind calls pitch for integrated brief

and boost its online search presence. In 2008, the charity formed part of a consortium called Moving ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.