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More Th>n revamps marketing strategy in search of 'trust'

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.

Microsoft and C4 partner for TV ad break innovation

the course of two nights in the run-up to Christmas, to promote its Windows Phone 7 and search engine Bing....the shoppers using their Windows Phone 7, including the Bing search engine, to help solve a different aspect ... , or researching fun for all the family. As the shoppers type Sainsbury's or Kinect Sports into the Bing search ...

Top 10 TV and cinema Ads

ad moved otherwise rational adults to tears and sparked much soul-searching in newspaper style ...

Top 10 marketing mishaps of 2010

. This presented something of a headache for The Football Association in its search for a new sponsor, after ...

Starcom launches carbon emissions tracker for ad campaigns

display and search. In a statement, the two companies said: "According to first estimates using ...

CREATIVE STRATEGY: Lynx makes social media work as hard as any TV ad

translate to a very different sphere? Have a look by searching YouTube for "Lynx Rise". There s a whole ...

PROMOTIONAL FEATURE: Creating Diageo art on the digital canvas

social media will evolve, too. Video search is becoming quite sophisticated now and will change the way ...

Online retail marketplace prepares £2m marketing push

, with Just Media handling media buying. Far View will take the search marketing, and Consolidated the PR ...

Pizza Hut launches digital campaign with Moneysupermarket Vouchers

. Moneysupermarket Vouchers has reported a 20% rise in searches for takeaway pizza during 'X Factor' live shows ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

favourite was a bloke in Bath who had his beloved Defender nicked. Two and a half years searching later, he ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.