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Facebook video traffic surpasses Yahoo!

23 Dec 2010 | by Ed Owen

Facebook now drives more online traffic to video than search engine Yahoo!, according to new...The quarterly research shows that for the first time, social media has driven more traffic than search engine Yahoo!. Facebook is now second only to Google for referring traffic. Tracking a global sample of some 2,000 news and entertainment websites, the research shows that Facebook now accounts for 9 ...

Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

and refine an attractive offer. It can also help identify the best search strings to pay for, based on how ...

Online food shoppers shun marketing tactics

10 Dec 2010 | by Ed Owen

% going directly to favourites or to items typed directly into search bars. Fewer than one in five shoppers began their search with special offers, the research found. Mobile websites offered a ...

What brands need to know about their online sales strategy at Christmas

02 Dec 2010 | by Martin McNulty

vital tool for those that like to plan ahead. What does this tell us about a search strategy ... call this 3D search thinking about all the variables that will affect consumer behaviour not just ... -street to help them. Only 9% of shoppers have ever typed "Christmas gift ideas" or similar into a search engine ...

A year in media: Billetts forecasts modest growth for digital

25 Nov 2010 | by Federica Aperio

suggests online could reach 4 billion for the full year. Paid search continues to represent over 60 ... that incentives are reflective of a new trading dynamic. Having seen the impact independent search agencies had ... to ensure that their budget is being spent in the most effective way. Search Growth is set ...

A year in media: Structural changes to impact TV in 2011

23 Nov 2010 | by Andy Smith

techniques became more sophisticated, it became obvious that DRTV and online (search or display) were ...

Online video ads specialist bounces into profit

09 Nov 2010 | by Mark Banham

Blinkx, the online video search and advertising company, has recorded a $2m (£1.24m) pre-tax profit...include Nokia, McDonalds, Mercedes Benz and American Express. The average number of video searches ... of the outlook." The company also announced today (9 November) that it had signed a deal to power search ...

Ecommerce contributes £100bn to UK economy

28 Oct 2010 | by Ben Bold

by search giant Google.

Debenhams debuts in top 10 of BR app chart

27 Oct 2010 | by Daniel Farey-Jones

The app was released earlier this month and features a barcode scanner, an option to customise your search option and a wish list feature that allows the user to add products they are interested in and share them via email or Facebook. The scanner can be used to compare prices of products ...

Digital Leagues 2010

20 Oct 2010 | by Kim Benjamin

, 9% eCRM, 3% viral, 3% email, 5% ads, 24% search, 1% affiliate, 10% media. Clients include BT ... % ecommerce, 7% eCRM, 1% viral, 1% email, 1% ads, 2% search, 29% media, 5% other. Clients include PepsiCo ... % eCRM, 5% viral, 5% email, 5% ads, 5% search. Clients include Nike, Heineken, Fiat. www ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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