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Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.
The three-year old charity has begun the process to recruit a PR agency to support its campaign, comms and digital activity, which is geared towards promoting responsible drinking messages. Drinkaware does not currently use external PR support. The search for an agency comes as the charity seeks ...
Chris Ward, Microsoft's former commercial director, has joined search specialist Kenshoo as UK
Google and MySpace have renewed and expanded their search and advertising agreement, despite...The two companies announced a "multi-year" agreement yesterday. Google will continue to power MySpace search and search advertising, as it does under the original deal, worth $900m, made in 2006 ... at Digital Media Group on lower search and ad revenue at MySpace . In November, MySpace partnered ...
The UK's air traffic control operator is on the hunt for City PR support ahead of Government plans to privatise the company.
Universal McCann has picked up the Coca-Cola paid search account for EMEA....The agency won the account following a competitive pitch. The EMEA and GB search account is currently handled by AKQA Media. It is unclear if AKQA's relationship with Coca-Cola will be affected ... never worked with Coca-Cola on its search account previously. Coca-Cola currently uses a number ...
WPP's Mindshare has appointed former i-level specialist Jenny Kirby as its new head of search..... She replaces Nick Seckold, who is now at Mindshare Singapore. Kirby was head of search at i ... the integration of PPC with SEO (search engine optimisation) and other media, to drive up returns from clients search investment. Among Mindshare's larger digital clients are the global behemoths HSBC, LG ...
Search engine Yahoo! has put together a list of the most popular searches on yahoo.co.uk in 2010
Google has started showing display ads in its images search section in the UK and US, in a move...format that will allow UK brands to include videos in their AdWords sponsored search listings. It has also begun to display Twitter's Promoted Tweets in its real-time search, the first time it has ... , the internet giant introduced image search ads, which included a thumbnail alongside the ad text and, from ...
on the Kosygin-era Soviet Union. The search engine monolith that declared Cold War on the advertising industry ... new format that will walk the search walk but will talk the video display talk - the goal is to allow advertisers to include videos in their AdWords sponsored search listings. This builds on an initiative first ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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