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More Th>n revamps marketing strategy in search of 'trust'

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.

Apple removes Wikileaks app

Apple has removed an app designed to search Wikileaks' data just two days after the app was made...Developed independently by Russian-based Hint Solutions , the app was posted on the iTunes app store on 18 December. It was on sale for $1.99 ( 1.28) and could be used to search both the Wikileaks Twitter feed and the Wikileaks database. However, the app has now been removed. A statement on the apps ...

Budget airlines' online customer experience falls short

first impressions, initial research, search, search results, email customer services, telephone customer ... Laterooms.com as an example of industry best practice with its logical search process and responsive ...

Zoopla secures cash for marketing investment

The whole sum will be used for the return of the same creative (above) that Zoopla used in its first TV advertising campaign, which launched in August. The campaign resulted in a 44% month-on-month lift in the number of searches on Google for Zoopla. The company is continuing to work with creative ...

Top 10 marketing mishaps of 2010

. This presented something of a headache for The Football Association in its search for a new sponsor, after ...

Online food shoppers shun marketing tactics

% going directly to favourites or to items typed directly into search bars. Fewer than one in five shoppers began their search with special offers, the research found. Mobile websites offered a ...

PR Agency of the Year: Frank PR

its campaign weeks earlier with classified newspaper ads announcing a search for talented hamsters ...

Millie's Cookies launches charity X Factor cookies

of the ITV talent search this weekend, to be sold exclusively on eBay for charity.

Tesco most searched food and drink term in the UK

Tesco, the UK's largest supermarket, is the UK's most searched-for online food and drink term...Tesco is top of the list for most searches in the food and drink category, and is second most popular for all high street searches, behind Argos and ahead of Next. Google's annual 'Zeitgeist' top search lists shows the UK's trends of 2010, based on searches conducted over the course of the year ...

Alan Mitchell Reinventing marketing: Deny the fundamental law of marketing and you'll fail

similar, but they are subtly different. The first question leads you in search of a better Svengali ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.