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Miniclip to move ad sales to SunChaser

21 Dec 2010 | by Daniel Farey-Jones

Miniclip.com has 3.2 million UK unique users according to ComScore and is ranked first on Google for the search term "games". SunChaser will take over the account on 1 February, adding Miniclip to the two other publishers it represents, The Student Room and Justin.tv. The sales house launched ...

Chris Ward resurfaces at search specialist Kenshoo

20 Dec 2010 | by Sara Kimberley

Chris Ward, Microsoft's former commercial director, has joined search specialist Kenshoo as UK

Google and MySpace extend search and advertising deal

17 Dec 2010 | by Sarah Shearman

Google and MySpace have renewed and expanded their search and advertising agreement, despite...The two companies announced a "multi-year" agreement yesterday. Google will continue to power MySpace search and search advertising, as it does under the original deal, worth $900m, made in 2006 ... at Digital Media Group on lower search and ad revenue at MySpace . In November, MySpace partnered ...

Web leaders debate the use of paywalls, Twitter and internet TV in 2011

16 Dec 2010 | by Arif Durrani

The leader of the world's largest video search engine makes the observation in his key digital predictions for 2011. He said: "Naturally, paywalls lead to higher returns from fewer users, so if that trend continues titles will exert less political influence over mass market audiences. We may have seen ...

Gerry Boyle comes full circle at Zenith

14 Dec 2010 | by Harriet Dennys

as strategy, planning, search and online display, and that is a play to ensure the strategic thinking ... and Aviva pitches and what Orange and O2 are doing. However, Zed leaves us a legacy of a fantastic search ...

Quality, not quantity: the dawn of the anti-social networks

07 Dec 2010 | by Chris Tryhorn

, and it s possible to search for almost anyone there. Niche social networks are growing because they offer us ...

Google fails to secure Groupon acquisition

06 Dec 2010 | by Sarah Shearman

Google had plans to integrate Groupon into its local search service Google Places, in a bid to challenge ...

Mindshare appoints new head of search

03 Dec 2010 | by Sarah Shearman

WPP's Mindshare has appointed former i-level specialist Jenny Kirby as its new head of search..... She replaces Nick Seckold, who is now at Mindshare Singapore. Kirby was head of search at i ... the integration of PPC with SEO (search engine optimisation) and other media, to drive up returns from clients search investment. Among Mindshare's larger digital clients are the global behemoths HSBC, LG ...

Internet Christmas paves the way for media owners' e-tail future

02 Dec 2010 | by Stephen Armstrong

based on search and, if you have search at the core, it s tempting to build your proposition around ...

Virgin Media hails 'landmark moment' with personalised TiVo launch

01 Dec 2010 | by Maisie McCabe

of shows a particular customer will want to watch and its search allows users to finds films, music and TV ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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