06 Dec 2010
| by Sarah Shearman
Google had plans to integrate Groupon into its local search service Google Places, in a bid to challenge ...
03 Dec 2010
| by Sarah Shearman
WPP's Mindshare has appointed former i-level specialist Jenny Kirby as its new head of search.....
She replaces Nick Seckold, who is now at Mindshare Singapore.
Kirby was head of search at i ...
the integration of PPC with SEO (search engine optimisation) and other media, to drive up returns from clients search investment.
Among Mindshare's larger digital clients are the global behemoths HSBC, LG ...
03 Dec 2010
| by Staff
. ( Campaign )
EHS 4D Group has ended its long search for a creative services director by appointing ...
03 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
and smartphone apps for people to search for holidays in a number of formats.
Consumers will see the changes ...
that remember which destinations and attractions consumers have searched for, allowing people to save search ...
they are constantly comparing prices, having to enter the same information over and over again in the search box ...
03 Dec 2010
| by Marco Rimini, Mindshare
at the search data as intention data; we can look at sentiment analysis to witness the filtering process happen ...
and money. We can drive awareness through search or TV, drive involvement through print or viral, drive ...
03 Dec 2010
After a long search for an ECD, the agency believes it has found the right man to maintain its.... Andrew Edwards, Leo Burnett's chief executive,
attributes the reason for the lengthy search to the agency ...
02 Dec 2010
| by Sarah Shearman
been designed with a Google-style search box to illustrate Red's 'edited choice' strategy, which aims ...
02 Dec 2010
| by Stephen Armstrong
based on search and, if you have search at the core, it s tempting to build your proposition around ...
02 Dec 2010
| by Matt Williams
revolved around a "Britain's Got Personality" competition, which searched for people with unique talents ...
02 Dec 2010
| by Martin McNulty
vital tool for those that like to plan ahead.
What does this tell us about a search strategy ...
call this 3D search thinking about all the variables that will affect consumer behaviour not just ...
-street to help them. Only 9% of shoppers have ever typed "Christmas gift ideas" or similar into a search engine ...