More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.
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Facebook video traffic surpasses Yahoo!
23 Dec 2010 | by Ed Owen
Facebook now drives more online traffic to video than search engine Yahoo!, according to new...The quarterly research shows that for the first time, social media has driven more traffic than search engine Yahoo!. Facebook is now second only to Google for referring traffic. Tracking a global sample of some 2,000 news and entertainment websites, the research shows that Facebook now accounts for 9 ...
Drinkaware in search for PR agency to promote responsible drinking
21 Dec 2010 | by David Singleton
The three-year old charity has begun the process to recruit a PR agency to support its campaign, comms and digital activity, which is geared towards promoting responsible drinking messages. Drinkaware does not currently use external PR support. The search for an agency comes as the charity seeks ...
Shazam appoints chief technology officer
21 Dec 2010 | by Sarah Shearman
Titus has worked at Yahoo! since 2004 and, most recently, held the role of vice- president, communications. Prior to Yahoo!, he co-founded iAtlas, the mobile travel journal, which he sold to search engine Alta Vista in 1999. Following the deal, he became vice-president, web platforms engineering ...
Apple removes Wikileaks app
21 Dec 2010 | by Ed Owen
Apple has removed an app designed to search Wikileaks' data just two days after the app was made...Developed independently by Russian-based Hint Solutions , the app was posted on the iTunes app store on 18 December. It was on sale for $1.99 ( 1.28) and could be used to search both the Wikileaks Twitter feed and the Wikileaks database. However, the app has now been removed. A statement on the apps ...
TBWA\London's Hunter leaves UK for Deutsch in the US
21 Dec 2010 | by Katherine Levy
A date of departure has not yet been finalised but he is expected to take up his new position at the full-service agency in the New Year. A spokesman for TBWA\London confirmed the move and said the agency's search for Hunter's replacement is well underway. Robert Harwood Matthews, president of TBWA ...
Miniclip to move ad sales to SunChaser
21 Dec 2010 | by Daniel Farey-Jones
Miniclip.com has 3.2 million UK unique users according to ComScore and is ranked first on Google for the search term "games". SunChaser will take over the account on 1 February, adding Miniclip to the two other publishers it represents, The Student Room and Justin.tv. The sales house launched ...
Microsoft and C4 partner for TV ad break innovation
20 Dec 2010 | by Sara Kimberley
the course of two nights in the run-up to Christmas, to promote its Windows Phone 7 and search engine Bing....the shoppers using their Windows Phone 7, including the Bing search engine, to help solve a different aspect ... , or researching fun for all the family. As the shoppers type Sainsbury's or Kinect Sports into the Bing search ...
Chris Ward resurfaces at search specialist Kenshoo
20 Dec 2010 | by Sara Kimberley
Chris Ward, Microsoft's former commercial director, has joined search specialist Kenshoo as UK
Google and MySpace extend search and advertising deal
17 Dec 2010 | by Sarah Shearman
Google and MySpace have renewed and expanded their search and advertising agreement, despite...The two companies announced a "multi-year" agreement yesterday. Google will continue to power MySpace search and search advertising, as it does under the original deal, worth $900m, made in 2006 ... at Digital Media Group on lower search and ad revenue at MySpace . In November, MySpace partnered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
