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More Th>n revamps marketing strategy in search of 'trust'

22 Dec 2010 | by Alex Brownsell

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.

National Air Traffic Services in search for City PR support

16 Dec 2010 | by Alec Mattinson

The UK's air traffic control operator is on the hunt for City PR support ahead of Government plans to privatise the company.

BA to pitch global business next week after splitting with Fleishman

29 Nov 2010 | by Matt Cartmell

The global carrier is expected to initiate an agency search as early as next week, after it was revealed that Fleishman-Hillard will be ending the current 1.5m contract in March 2011. The four territories of Europe, Asia Pacific, Africa and the Middle East could be covered by between one and four ...

Anthony Hilton: Vodafone's battle to regain control

17 Nov 2010 | by Anthony Hilton

There have been interviews with its newish chief executive, Vittorio Colao; stories devoted to its corporate governance resting in the safe and secure hands of deputy chairman and senior non-executive director John Buchanan and pieces on how advanced the search is for a chairman to replace Sir John Bond ...

Rolls-Royce has 'whiff of BP about it' as it issues statement on defective engines

12 Nov 2010 | by Matt Cartmell

to search for information that has often been inaccurate. Today's statement has been written by lawyers ...

Publicis Modem creates consolidated RBS recruitment site

10 Nov 2010 | by Mark Banham

-house recruiters to search through the database for candidates who match current vacancies, "reducing dependence ... the right role rather than leaving them to search alone, while ensuring all options are presented to them ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

21 Oct 2010 | by Simon Kershaw

favourite was a bloke in Bath who had his beloved Defender nicked. Two and a half years searching later, he ...

Profile: Catherine May, group director, corporate affairs, Centrica

20 Oct 2010 | by Alec Mattinson

or searching for the right phrase or statistic. That is not to say she is reeling off a well-rehearsed script ...

BAA kicks off corporate and public affairs pitch worth up to £400,000

30 Sep 2010 | by Kate Magee

. The airport operator s director of communications Malcolm Robertson will lead the search alongside director ...

Comparethemarket appoints Steak to search account

29 Sep 2010 | by Sarah Shearman

to handle its natural search account, following a three-way pitch.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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