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Disney and Fiat first to run ads on Google images

30 Nov 2010 | by Sarah Shearman

Disney, Fiat and Mazda are among the first UK advertisers to run ads alongside image searches...The service allows brands to serve display ads in Google s image-search listings in the UK and US ... -media leaderboard ads at the top of the image-search results page. The image ads are not available on the main Google search results page. Google said the image-based ad format is crucial because it enables brand ...

General Motors appoints G2 to Chevrolet European role

18 Nov 2010 | by Sara Kimberley

to find a script for a campaign for its full range of cars and trucks while MoFilm searched for a director ...

Faithless teams up with Shazam for album and tour launch

04 Oct 2010 | by Mark Banham

the Faithless track, Feelin Good , which features in the ad. Shazam will then search its database of over eight ...

Google's search switch sparks 'bid spike' fears

10 Aug 2010 | by Sarah Shearman

Brands have attacked Google's plans to relax its trademark policy, which search marketing experts...to Tom Jones, head of media at search marketing agency iCrossing, it produced a "bidding-price spike". He ... director of VCCP Search, said the changes could drive bidding prices up "by more than 50%", but added ... , head of European communications at Honda, warned that the search giant s revised trademark policy may ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

for the truly integrated agency Social v search The pros and cons of search versus social, by EHS 4D ...

Paper Round (13 July) - Which brands are advertising in the national press?

13 Jul 2010 | by Sarah Johnson

Ryanair pushes various summer deals in today s papers, as it searches for a new PR agency . The budget airline takes an ad in The Guardian promoting 40% off all fares. An ad in The Independent ... , as the retailer searches for a digital agency . ...

Road to Recovery Client Q&As: Mark Simpson, marketing director, Ford of Britain

12 Jul 2010 | by Noelle McElhatton

as reformulating our natural search. We re working openly with Google and are about to launch a YouTube channel ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

to locate them. We take our clients opted-in email address lists and search social media sites for profiles ...

Nissan seeks agency for UK direct account

08 Jul 2010 | by Matt Williams

The car-maker has appointed Creative Brief to handle the search, and a number of agencies have been approached with a request for information. Nissan is understood to be using the process to assess the strength of its existing agency relationships. TMW currently handles the majority of Nissan's direct ...

Slogan competition picks crop from the past year

07 Jul 2010 | by Jacob Mathias

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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