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Top 10 marketing mishaps of 2010

. This presented something of a headache for The Football Association in its search for a new sponsor, after ...

Online food shoppers shun marketing tactics

% going directly to favourites or to items typed directly into search bars. Fewer than one in five shoppers began their search with special offers, the research found. Mobile websites offered a ...

Tesco most searched food and drink term in the UK

Tesco, the UK's largest supermarket, is the UK's most searched-for online food and drink term...Tesco is top of the list for most searches in the food and drink category, and is second most popular for all high street searches, behind Argos and ahead of Next. Google's annual 'Zeitgeist' top search lists shows the UK's trends of 2010, based on searches conducted over the course of the year ...

1 in 5 to shop via mobile this Christmas

Retailers expect brisk trading this Christmas , online and on the high street, and with 58% of the largest stores now having mobile websites, m-commerce is beginning to make an impact. Tesco said it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ...

Levi's launches online fitting service for women

The new digital offering is based on the figures of 60,000 women worldwide, and is meant to be a step towards ending the frustrations in the "search for a perfect fit", according to Levi's. Mary Alderete, the clothing company s vice-president of global women's marketing, said: "We started out ...

Luxury jewellery brand Shaun Leane bolsters search strategy

UK jewellery designer of the year Shaun Leane has appointed search and social specialists Make

Profile: Good nose for business

her way through an enchanted forest in search of the apple-shaped perfume bottle. Barbes ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

for the truly integrated agency Social v search The pros and cons of search versus social, by EHS 4D ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity ...

My-wardrobe.com plans heavyweight marketing drive

The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.