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Top 10 marketing mishaps of 2010

. This presented something of a headache for The Football Association in its search for a new sponsor, after ...

Coca-Cola hands Universal McCann EMEA search account

Universal McCann has picked up the Coca-Cola paid search account for EMEA....The agency won the account following a competitive pitch. The EMEA and GB search account is currently handled by AKQA Media. It is unclear if AKQA's relationship with Coca-Cola will be affected ... never worked with Coca-Cola on its search account previously. Coca-Cola currently uses a number ...

Online food shoppers shun marketing tactics

% going directly to favourites or to items typed directly into search bars. Fewer than one in five shoppers began their search with special offers, the research found. Mobile websites offered a ...

Millie's Cookies launches charity X Factor cookies

of the ITV talent search this weekend, to be sold exclusively on eBay for charity.

Pets at Home poaches Greggs' Jefferson

training to all our stores. Greggs has now embarked on the search for a replacement for Jefferson ...

1 in 5 to shop via mobile this Christmas

Retailers expect brisk trading this Christmas , online and on the high street, and with 58% of the largest stores now having mobile websites, m-commerce is beginning to make an impact. Tesco said it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ...

Opinion: Will the increase in VAT in January give retailers a bumper Christmas?

is people searching for best value. Shoppers are now sharing vouchers and scouring the web for good deals ...

Innocent kicks off search for digital agency

Innocent, the smoothie brand, is once again on the search for an agency, this time to handle its...for its range of smoothies for children. The search for a digital agency follows the appointment last ...

Thorntons hires Hômejames to overhaul search strategy

British chocolatier Thorntons has appointed search and social media specialists Hômejames

Lurpak searches for real cooks to star in C4 idents

Lurpak has launched a competition for real-life cooks to star in its sponsorship idents for the forthcoming Jamie Oliver cookery show, 'Jamie's 30 Minute Meals' on Channel 4.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.