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Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

and refine an attractive offer. It can also help identify the best search strings to pay for, based on how ...

Top 10 TV and cinema Ads

15 Dec 2010 | by Staff

ad moved otherwise rational adults to tears and sparked much soul-searching in newspaper style ...

Think BR: Reputation matters, to Google

15 Dec 2010 | by Rosie Sayers

bad publicity through poor service so the volume of complaints would improve its search engine ... just about brand awareness, as any search or social media guru will tell you. It s an evaluation tool ... is vital, as social media experts have been saying for years. Only now the search industry will be saying ...

Online food shoppers shun marketing tactics

10 Dec 2010 | by Ed Owen

% going directly to favourites or to items typed directly into search bars. Fewer than one in five shoppers began their search with special offers, the research found. Mobile websites offered a ...

Tesco most searched food and drink term in the UK

09 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

Tesco, the UK's largest supermarket, is the UK's most searched-for online food and drink term...Tesco is top of the list for most searches in the food and drink category, and is second most popular for all high street searches, behind Argos and ahead of Next. Google's annual 'Zeitgeist' top search lists shows the UK's trends of 2010, based on searches conducted over the course of the year ...

Internet Christmas paves the way for media owners' e-tail future

02 Dec 2010 | by Stephen Armstrong

based on search and, if you have search at the core, it s tempting to build your proposition around ...

What brands need to know about their online sales strategy at Christmas

02 Dec 2010 | by Martin McNulty

vital tool for those that like to plan ahead. What does this tell us about a search strategy ... call this 3D search thinking about all the variables that will affect consumer behaviour not just ... -street to help them. Only 9% of shoppers have ever typed "Christmas gift ideas" or similar into a search engine ...

Pets at Home poaches Greggs' Jefferson

30 Nov 2010 | by Rachel Barnes

training to all our stores. Greggs has now embarked on the search for a replacement for Jefferson ...

Steak lands Moo.com digital brief

29 Nov 2010 | by John Reynolds

Steak has been briefed with overseeing the brand s digital marketing on a number of fronts, including paid search and digital display, as well as helping drive overall sales and picking up new customers. It is not known who Steak pitched against for the brief. Moo.com s core business ...

Opinion: Will the increase in VAT in January give retailers a bumper Christmas?

17 Nov 2010 | by Staff

is people searching for best value. Shoppers are now sharing vouchers and scouring the web for good deals ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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