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Budget airlines' online customer experience falls short

15 Dec 2010 | by Sarah Shearman

first impressions, initial research, search, search results, email customer services, telephone customer ... Laterooms.com as an example of industry best practice with its logical search process and responsive ...

Top 10 TV and cinema Ads

15 Dec 2010 | by Staff

ad moved otherwise rational adults to tears and sparked much soul-searching in newspaper style ...

Teletext Holidays to move brand into digital age

03 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

and smartphone apps for people to search for holidays in a number of formats. Consumers will see the changes ... that remember which destinations and attractions consumers have searched for, allowing people to save search ... they are constantly comparing prices, having to enter the same information over and over again in the search box ...

Best Western kicks off integrated review

02 Dec 2010 | by Matt Williams

revolved around a "Britain's Got Personality" competition, which searched for people with unique talents ...

Co-op rebrands its Future Travel division for digital age

24 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

million searches every month for "Co-operative travel". As part of the process, three current consumer ...

Travel Marketing: Out from under a cloud

27 Oct 2010 | by Loulla-Mae Eleftheriou-Smith

at 70% year on year. In addition, 40% of iPhone owners use their phones to search online ahead of a ...

Opodo refreshes site amid strategy rethink

06 Oct 2010 | by Sarah Shearman

partnered Yahoo! to create a co-branded search tool on the latter's site for finding travel deals, one of several moves by Opodo's rivals to gain greater returns from search and social media. Expedia has also ...

Don't mess with Sweden on Twitter

23 Sep 2010 | by Staff

Media Culpa has the story how flight search engine Dohop.com tried to generate business via Twitter

Agencies line up for £4m BAA media job

23 Sep 2010 | by Matt Williams

for Heathrow Retail, Brand and Car Parks, as well as overseeing paid search and SEO activity for Heathrow ...

David Lloyd Leisure expands search strategy to Europe

22 Sep 2010 | by Sarah Shearman

David Lloyd Leisure has appointed search and social specialist Make It Rain to manage pay...With this push, David Lloyd Leisure aims to drive membership sales in Europe, where it has 10 clubs. The European digital activity follows a two-year search-marketing campaign, also handled ... transformed by adopting a geographic search strategy to drive traffic directly to the relevant club." ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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