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Microsoft campaign puts Burson on the defensive

28 Sep 2007 | by Aarti Shah

-based insurer Esure got an e-mail from a Burson director asking for support regarding competition in the Web-search ...

A call to arms

04 Jun 2007 | by Ted McKenna

, but now enemy foot patrols and a reconnaissance helicopter are launched in search of the sniper, who flees ...

Time to merge online, offline efforts

21 May 2007 | by Michael Ferranti and Chris Rosica

is advertised on TV, Google Trends shows the spike in search traffic. The direct correlation is astonishing. One model that didn t exist five years ago is TV to search. While consumers go from TV directly to an advertiser s Web site, they also go to search engines with the snippet they recalled from the ad. Try a ...

White House anti-drug office embraces YouTube opportunities

26 Sep 2006 | by Ted McKenna

help the ONDCP's search rankings for results that could have historically featured more pro-drug videos ... to posting video on YouTube as well as the Google video search site, ONDCP has also posted an official blog ...

Matchmaker seeking AOR

23 Aug 2006 | by Randi Schmelzer

PASADENA, CA: Online matchmaking service eHarmony is in search of an AOR, according to multiple...an aggressive broadcast advertising campaign. The PR firm search coincides with eHarmony's hiring of its ...

Media/PR relationship crucial as paid-for model blurs lines

12 Jun 2006 | by Eleanor Trickett

of effort is being made to find ways of maximizing media impact, searching for the holy grail of visibility ...

Culligan taps R-R

01 Jun 2006 | by Randi Schmelzer

R-R was awarded the account following a national search overseen by consultancy Jones Lundin Beals, Chicago, said Darryl Young, R-R's LA-based director of PR. Work encompasses 89 Culligan franchises in 19 Pacific Northwest, Central Plains, and Southwest US states. "Initially, the task was strictly media ...

Frontier Airlines looking for AOR

04 Apr 2006 | by Lisa LaMotta

DENVER: Frontier Airlines has begun a search for a PR agency after reorganizing its corporate

Ask.com says goodbye to Jeeves

28 Feb 2006 | by Andrew Gordon

searcher," someone who is beyond casually searching, and needs Ask.com's new tools and shortcuts ... the well-known Jeeves. As search engines have grown more powerful, and users have become more savvy about using them, Ask.com wants to show how a search engine can be more relevant to users' needs. Among ...

Debate on buzz marketing is about more than words

31 Oct 2005 | by Hamilton Nolan

Commercial Alert has had success in the past targeting issues like search-engine ads and market research ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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