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Dixons hires Le Fevre to revamp retail arms
22 Sep 2000 | by GIDON FREEMAN
The Dixons Group has ended its search for a consumer agency to work across its retail brands with the appointment of Le Fevre Communications. The agency was hired last week on annual fees understood to be in the region of pounds 200,000. A team has now been set up at Le Fevre's London office - its headquarters ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
