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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

series of presentations about what you have all learned from the experience. It slaves away in search ...

Credit Suisse sponsors Bloomberg+ iPad app

The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world to watch Bloomberg as it appears on television, access on-demand episodes of top shows, search clips ...

Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business

- Describe yourself in three words. Cheese fanatic cyclist. - What would you be if you weren't a brand manager? Ballroom dancing instructor. - What advice would you give someone starting their marketing career today? Don't be a manager, but a specialist. - What attracted you to your current...

BrandMAX digest: 'B' is for business as well as for brands

to throw (caution to) the wall'. FROM THE PODIUM - SEARCHING QUESTIONS; REVEALING ANSWERS ...

Viking eyes consumer appeal with relaunch

mobile site, although initially it will not be transactional. 'There are now more searches made ...

The Year Ahead

) and can talk (speaker). Ask your phone questions and get instant answers with Voice Search. Tell ... Search (the ears) with Translate and you can read a foreign menu or hold a conversation with a taxi ... - Socialisation of media Mainstream media will continue to drive search and social activity. - Facebook ...

Jeremy Lee on Media: Clear thinking inside the box

persistent, claims that search and brand advertising are the same, and paying testament to the work ...

Thomson Local promotes Jill Pringle amid plans to surprise the market

role as head of marketing at the local business search company....of the plan is to drive greater usage of the search site, while reinforcing the company s Local credentials ... Brown, who left the company in February to pursue other interests. Pringle said: "Consumers search ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.